Marketing Mix PowerPoint Presentation 2022

MARKETING
MIX
APPLE IPHONE 11

INTRODUCTION
• IPhone 11 is a most prominent product of Apple. This product comes
into the category of shopping products (Claessens, 2017).
• In the field of technology, Apple does not need an introduction.
IPhone 11 has highly technology advanced and unique feature, thus
it is one of the most selling product in the category of smartphone.
• The latest release of the company is iPhone 11, which experienced a
warm welcome in the technology market. With the releasing of the
iPhone in September 2019, shares of the company reached $237.64
per share which is an all-time high in October 2019 (Bell, 2019).
• Thus the study focused on i phone 11 to understanding marketing
mix analysis. According to Forbes, Apple Company obtained the
place on top of the list of smartphone companies (Forbes, 2019).

PRODUCT
• Almost every year, Apple brings a new product in the line of
iPhones, in the same order, the latest product launched by the
company is iPhone 11.
• The company has launched iPhone 11 in three Variants as iPhone
11, iPhone 11 pro and the most premium is iPhone11 pro max
with in six colors.
• Feature equipped by the iPhone 11 is a camera and display that
make the iPhone better than any phone. The iPhone 11 has a dual-
camera feature.
• The iPhone 11 has the highest battery life in the range of iPhones
released till now. The battery life of iPhone 11 is than 34 hours
that is 5 hours higher than iPhone Xs.

CORE BENEFITS
• The core benefits of smart phone provide a
mechanism of telephone.
• IPhone 11 use to is making call
• This product is also efficient to sending and receiving
messages.

ACTUAL PRODUCT:
• Almost every year, Apple brings a new product in the line of iPhones, in the
same order, the latest product launched by the company is iPhone 11.
• The company has launched iPhone 11 in three Variants as iPhone 11, iPhone
11 pro and the most premium is iPhone11 pro max with in six colours.
• Feature equipped by the iPhone 11 is a camera and display that make the
iPhone better than any phone.
• The iPhone 11 has a dual-camera feature. The iPhone 11 has the highest
battery life in the range of iPhones released till now.

ACTUAL PRODUCT
• The battery life of iPhone 11 is than 34 hours that is 5 hours higher
than iPhone Xs.
• The iPhone 11 has 'A13 Bionic chip' which is faster and more
efficient than A12 chip, that makes iPhone 11 faster and smarter with
30% more efficiency in term of less power conception to previous
chips, which also helps to longer battery life of the Phone, and this
make best smartphone to iPhone 11 for the best performance
(Hollister, 2019).
• The display in the range of iPhone 11 is 5.8 inches liquid retina HD
display and haptic touch.
• In terms of weight, iPhone11 is the lightest model weighing 194
grams (La, 2019). (Apple website, 2019).