The World Wide RESIDENCIES AT SEA 5 MARKETING- THE WORLD RESIDENCIES AT SEA

Running head: MARKETING- THE WORLD: RESIDENCIES AT SEA
MARKETING- THE WORLD RESIDENCIES AT SEA
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1MARKETING- THE WORLD: RESIDENCIES AT SEA
Executive Summary
The whole report has been structured under three broad categories, introduction,
discussion and conclusion. The report is focused on the marketing factors along with the chosen
organization The World. A short description has been shared in the introduction along with the
desired marketing strategies, pestle analysis and swot analysis. In the discussion part, all the
essential aspects such as background the shipping company, customers, value proposition, and
other factors have been highlighted and discussed briefly. Pestle analysis and swot analysis have
been organized for providing a better understanding of the cruise industry. Recommendation and
conclusion have been added for summarizing the main points and suggesting some effective
measures for the future growth of this industry.

2MARKETING- THE WORLD: RESIDENCIES AT SEA
Table of Contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................5
1. Background of The World:...................................................................................................5
2. Customers and Value proposition:........................................................................................5
3. Services:................................................................................................................................7
4. Competitors:.........................................................................................................................7
5. PESTLE Analysis.................................................................................................................9
a. Political aspects:................................................................................................................9
b. Economic aspects:.........................................................................................................9
c. Social aspects:.................................................................................................................10
d. Technological issues:..................................................................................................10
e. Legal issues:....................................................................................................................10
f. Environmental issues:.....................................................................................................11
6. SWOT Analysis..................................................................................................................12
a. Strengths:........................................................................................................................12
b. Weaknesses:................................................................................................................12
c. Opportunities:..................................................................................................................12
d. Threats:........................................................................................................................12
Recommendations..........................................................................................................................12

3MARKETING- THE WORLD: RESIDENCIES AT SEA
Conclusions....................................................................................................................................13
References:....................................................................................................................................14