Marketing Mix for Tangible Products vs. Services

MARKETING

INTRODUCTION
Marketing is a wider and brother concert need to be
understood most proper consideration so that all the goals
and objectives of are achieved properly. It includes ample
number of theories, concepts and frameworks which are
important to be used by your system so that all the
functions and operations are carried out in most efficient
way. Astros, new business venture established in UK. The
company comes up with the new food and beverages
products as well as services in this competitive era. The
chosen company uses marketing mix with proper
consideration so that product and services are used at wider
level all over the market.

Differences and similarities between marketing mix for
tangible product & marketing mix for a service
• Overview and use of marketing mix
• Marketing mix is essential part of business which is being used
by money market as well as organisations through which they
are able to attract customers as well as target potential
market. It is a theoretical and practical concept due to which
its applications have become wider and large and which are
being used in most effective manner. This is used by marketers
because it helps them to make effective decisions during the
planning project of implementing new or existing business.

Four characteristics of
service
• Intangible- A service is an intangible which is provided by the manufacturers
masters for medicines and many more to the customers in short for example we
use different mobile networks 5G, 4g etc. these are the services which are
intangible in nature. It is important to analyse and examines the service
characteristics that it is used properly.
• Inseparability- Services are unique and there are many other services which are to
be consumed at the same time and Anderson location. For example to get a haircut
presence of individual must be there in the salon. That is why it is said that services
are inseparable from the individual people who consume or want the service.
• Perishability- This first services perishable in nature and can be stored for longer
period of time how can we using future perspective for example restaurant is full in
a day and his half empty on next day.
• Heterogeneous- Services meaning nature and have different standards in
customers depending upon their level of spending. For example charges different
prices to different customers depending upon their demand and needs (Hurst,
2020).
•