Marketing tools assist the company

MKTG6002/MKT600
MARKETING

Contents
Introduction................................................................................................................................3
Value proposition and the purchasing behaviour of customers.................................................3
Micro environmental analysis....................................................................................................4
Internal analysis.........................................................................................................................4
SWOT analysis...........................................................................................................................4
Macro environmental analysis...................................................................................................6
PESTLE analysis........................................................................................................................6
Conclusion................................................................................................................................10
References................................................................................................................................11

Introduction
The report is based on the examination of the marketing framework and tools, which clearly
includes micro- environment and macro environmental analysis. Marketing tools assist the
company to accomplish organisational objectives. Marketing tools collect the information;
use it in an appropriate manner by deploying the resources and exploiting the best possible
alternative. This assessment conducts SWOT analysis of, which examines four elements such
as strengths, opportunities, threats, and weaknesses with an aim to analyse how an
organisation can use this model and attain competitive advantage in the industry. Moreover,
with an aim to analyse the external environment, the company will use Pestle analysis, which
covers several factors such as social factors, political factors, demographic factors, legal
factors, economic factors, and environmental factors.
For this report, Progressive Company has been selected and analysed with the marketing
tools such as SWOT analysis and PESTLE analysis. This aims to analyse whether the
company can expand its market to other nations and introduce new product in the series of
portfolio of Progressive Company. The company deals in partnering with other people to
design, store, install, manufacture, and deliver total loose furniture needs for the networked
dealers who will need high quality range of furniture. The company engages in completing
main turn fittings the projects to the dealership support when it can design, install, and design
furniture for Australia`s large companies. The company offer a range of services, which
include designing, manufacturing, direct end user interface, delivery, installation, and
inventory management (Progressive company, 2020).
Value proposition and the purchasing behaviour of customers
Progressive company manufactures, installs, and designs furniture for 25 years. The company
have the huge group of the authorities for two main separations named as authorization and

corporate solution. This business division covers supply, fixing the loose workplace furniture
and fit into projects by incorporating designs, project management, constructing, and fitting
to the accomplishment. Franchise solution can deliver total service for the various franchisee
companies that needs programmed rollouts as we design, install, and create furniture for
some of the biggest companies in nation like Australia.
The company`s ability to incept the building and complete it will include the licensed trades,
which will arrange the necessary permission for the building. One can arrange, provide, and
design plans and render 3D for the projects. The in-house team of the company works with an
aims in creating balanced and aesthetic explanations for the space and individuals needed to
deliver a managed plan from an initiative until the project is completed (Progressive
Company, 2020). The value proposition of the company adds to the strength of the company.
Other more related services that is included in project making is provided, which add value to
the company`s operations such as fully qualified trades, project management, full layouts,
large range and custom manufactured designs, internal wall, plumbing, electric data, floor
coverings, and mechanical with the assistance of experienced professionals (Progressive
company, 2020).
Micro environmental analysis
The tool is used to examine the weaknesses, strengths, threats, and opportunities, which is
used to capture competitive advantage over its competitors by exploiting the opportunities
and overcoming weaknesses with the help of strengths (Sanny, Simamora, Polla, & Atipa,
2018).
Internal analysis
SWOT analysis
Strengths