Analysis of Competitors Product: Travel Money Card

Running head: MARKETING
Travel and Tourism
Name of the Student:
Name of the University:
Author Note:

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Table of Contents
Part B:..............................................................................................................................................3
1. Introduction:................................................................................................................................3
2. Literature Review:.......................................................................................................................4
3. Analysis of the Competitors Product:........................................................................................11
4. Discussion about Customer Satisfaction with Cash Passport Product, Service and Quality.....13
4. Conclusion.................................................................................................................................14
References:....................................................................................................................................15

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Part B:
1. Introduction:
The report aims at providing an insight into the ANZ Bank where I work as a service
consultant as part of the project that deals with Cash Passport Product. It is one of the leading
banks of Australia and New Zealand serving close to over 5 million customers. The bank
employees over 28,000 people and have assets close to about AUD$ 247 billion. The history of
the bank dated back to 1835 and operated based on building sustainable future for not only the
business but also the staff, shareholders, staff, communities and customers. The bank also makes
an effort of achieving and maintaining highest standards of continuous disclosure and corporate
governance. The bank offers various products that cater to the personal, business and the
corporate sectors. This particular report however concentrates on the Cash Passport Product of
the bank. The project concerning the Cash Passport Product is crucial for the not only the bank
but also the customers who takes immense interest in knowing more about the product.
Cash Passport Product is a reloadable prepaid money card used for the purposes of travel
allowing a person to top up currencies anytime and anywhere. The card can be reloaded online
either through the transfer of funds through debit card, bank transfer and Bpay. The Cash
Passport Product is also comes with various features like lock in rates of exchange, no fees, finds
acceptance at millions of locations and provides 24/7 assistance globally. The report focuses on
the how the product benefits the customers along with an analysis of the competitors product.

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2. Literature Review:
Theme 1: History of Banking Products and How its Change
Australia and New Zealand Bank also known as ANZ Bank represent the third largest
bank in Australia in terms of the market capitalization and is positioned after the Westpac
Banking Corporation and the Commonwealth Bank (anz.com, 2019). ANZ has several years of
experience across complete range of the banking products and services. Right from the
management of the cash flow to the financing of the complicated deals, ANZ is known for its
reliability and expertise (anz.com, 2019).
As far as the products are concerned, the Bank offers personal and business loans, credit
cards, insurance, foreign exchange, international payments and travel money (anz.com, 2019).
As report aims at providing an insight into tourism so the focus is primarily on the travel
products. The travel products of the bank included ANZ Travel Card, Foreign Currency Cash
and the ANZ Cash Packs.
ANZ Travel Card is a multicurrency prepaid Visa card that lets you access your own
money easily and securely while you're overseas. Load the currencies you want and lock in your
exchange rate for peace of mind. This travel card comes with the following features (anz.com,
2019)
 It locks the rate once the funds are loaded
 It comes with an additional back up card so that individuals can access money
even when the card gets lost