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(PDF) Marketing in travel and tourism | Assignment

   

Added on  2021-01-02

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Marketing in travel andtourism

INTRODUCTIONTourism means provide services to people who like to move from their actual place toanother for short time of period (Choe, Stienmetz and Fesenmaier, 2017). Travel and tourismorganization provide different facilities to customers for their attraction like accommodation,excellent food & beverage services, attractive holidays packages etc. Thomson travel andtourism is an organization of United Kingdom, which provide vacations packs with differentservices. They offer schemes to promote their products among competitors. Report will explainconcepts of marketing in tourism sectors, impact of environment, principle of marketingsegmentation. It will describe importance of strategic marketing planning, influence on society.Report discus marketing or service mix and integrated nature of promotional mix. In this posterwill describe the plan of promotional campaign for Thomson travel & tourism.TASK 1P 1.1) The process of marketing is to fulfil user’s requirement and it ends when customerssatisfied with products and services or show their loyalty towards them. Before making anytransaction, it requires the usefulness of products. There are various factors like macro or microwhich affect the business environment in several ways. Marketing has many concepts-Production method- Customers like those kindsof goods which are available at large scale orless expensive (Font and McCabe, 2017). This concept is more operation oriented than any other.This production process is business oriented and consumers needs are less important thanincrease the productivity. Product method- Users like to buy unique or qualitative products and services. This conceptbelieves in consumer and they are more trustworthy when they have huge numbers of option forcustomers to use the best travel and tourism facilities.Selling method- Consumers like to purchase goods when organization attentively promotes orsells those. Travel and tourism sector know products selling is not only easy task for them, theyhave to keep their focus on market.Marketing method- Travel and tourism sector focuses on demand of existing or potentialcustomers and provide best services than others. This theory believes in pull psychology. 1

Marketing is the best technique that use by the organization to promote and advertiseproducts and services in market this will attract consumer's. Thus, by identified customer’s needsand demands company offer them the best goods which make them happy and satisfiedaccording to their requirements.P 1.2) The impact of marketing environment on Thomson in Turkey and Spain-Macro environment of any country make impact on business. Thomson travel & tourismis also affected by Turkey and Spain environment. These factors include the economic,demographics, legal, political etc. This environment make impact on competitive market,dramatical changes in interest and cultural of customers, weathers, regulations and rules ofgovernment.Economic factors- The economic factor is the most external guideline of Thomson, Turkey andSpain economic condition is good. Both countries are one of the earning places for Thomsontravel & tourism.Demography-The study of statistics of Thomson summer holidays is a result of this sector, sincevarious people are competent of exercising the facilities (Gaffey, 2017). Turkey and Spainaspects like populace, climate, geographic regions etc. are excellent for Thomson.External conditions- Thomson tourism business has different types of cultures, differentsocieties and their rituals. It is not possible that company think about Turkey & Spain societies orculture, but both countries' atmosphere is best for business of tourism.Disastrous weather- Natural calamities of Turkey and Spain like meal, disasters etc. This all donot make impact on tourism places and a great significance in the mind set, nature of Thomsontourist.Technical change- Technology of Turkey and Spain play an important role to attempt to explaincompetence and Thomson tourism use this factors for earn profit.Marketing environment define the factors of micro environment that directly impact onbusiness growth and success. Political and social factor influence Thomas business production,thus for that company need to change the entire structure and functions for run businessessmoothly.2

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