Assignment - Stakeholder Analysis

Running head: MARKETING
Marketing
Name of the student
Name of the university
Author Note:

MARKETING1
Table of Contents
Part 1. Introduction:.....................................................................................................................1
Stakeholder analysis:.......................................................................................................................1
Stakeholder analysis (Summary):....................................................................................................1
Swing stakeholders: strategic options:.............................................................................................2
Swing Stakeholder: recommendations:...........................................................................................2
Defensive stakeholders: strategic options:.......................................................................................3
Defensive stakeholders: Recommendations:...................................................................................3
Offensive stakeholders: Strategic options:......................................................................................3
Offensive stakeholders: Recommendations:....................................................................................4
Hold stakeholder: strategic options:................................................................................................4
Hold stakeholders: Recommendations:...........................................................................................4
Strategy implementation:.................................................................................................................5
Swing stakeholder: strategy implementation:..................................................................................5
Offensive stakeholders: strategy implementation:...........................................................................5
Defensive stakeholder: strategy implementation:............................................................................5
Hold stakeholder: strategy implementation:....................................................................................5
Conclusion:......................................................................................................................................6
Part 2. Portfolio analysis:.................................................................................................................6
Introduction:....................................................................................................................................6

MARKETING2
BCG matrix:.....................................................................................................................................6
GE-McKinsey Matrix:.....................................................................................................................6
Synergy matrix:...............................................................................................................................7
Business categorization:..................................................................................................................7
Looks:..............................................................................................................................................7
Analysis:..........................................................................................................................................7
Recommendations:..........................................................................................................................7
Neutrino:..........................................................................................................................................8
Analysis:..........................................................................................................................................8
Recommendations:..........................................................................................................................8
Dermatech:.......................................................................................................................................8
Analysis:..........................................................................................................................................8
Recommendations:..........................................................................................................................8
Energino:..........................................................................................................................................9
Analysis:..........................................................................................................................................9
Recommendations:..........................................................................................................................9
Conclusion:......................................................................................................................................9
References:....................................................................................................................................10

MARKETING3
Part 1. Introduction:
Woolworths Supermarket is a supermarket chain based in Australia and dominates the
supermarket sector in the country. It is owned by Woolworths Group, also based in Australia.
The product umbrella of the Australian supermarket consists of fruit& veg, meat, seafood & deli,
bakery, dairy, fridge & eggs, pantry, freezer, drinks, liquor, front of store, pet, baby, health &
beauty, household and lunch box (Woolworths.com.au. 2020). Thus, it is evident that
supermarket chain serves several groups of stakeholders including customer segments
consuming its products, suppliers which supply it with these finished goods and banks which
provide online platforms to process financial transactions like sale of goods and purchase of
goods. An analysis of the stakeholders of Woolworths would be conducted in order to identify
their needs and interests (Riboldazzi 2016).
Stakeholder analysis:
Stakeholder analysis (Summary):
The stakeholders of Woolworths consist of internal and external stakeholders.
Apanasevic, Markendahl and Arvidsson (2016) mentions that stakeholders have interests in the
operations of the retail company and are capable of impacting its operations by their actions. For
example, customers lead to generation of revenue when they purchase goods from the retail
chain. If they are dissatisfied with the goods and facilities provided by Woolworths, they may
shift to other retail chains which would lead to fall in the revenue generation at the former. This
means that the retail chain namely, should protect the interests of the stakeholders in order to
enjoy their continuous support.