Differences between Digital and Traditional Marketing Techniques and Tools

Marketing
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Differences between digital and traditional marketing techniques and tools.........................3
Consumer touchpoints and omnichannel buyer journey........................................................4
Gathered data from digital marketing actions........................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Digital marketing is define by utilize of number of advanced digital channels and
strategies to connect with target market where they spend much of time; internet. This term
encompasses all advertising attempts that has been used an electronic tool. The current study will
be based on Netflix, which falls under list of leading media services providers in the world. It is
subscription based streaming service that permit subscriber to watch the latest movies, TV shows
and other things on internet connected device. In recent time, digital marketing is essential
because it help to reach enormous customers in a manner that is measurable and budget friendly.
The current study will explain differences between digital and traditional marketing tools, define
customer touch points and omnichannel consumer journey. Furthermore, it will clarify data from
digital marketing activities.
MAIN BODY
Differences between digital and traditional marketing techniques and tools
Television, Radio, magazines, newspaper and signage are the best examples of traditional
marketing tools, which are quite different from digital one including paid social media, websites
testing, video hosting and email marketing (Veronica, Silvia and Lavinia, 2018). It can be said
that, all traditional marketing techniques take too much time to build brand image in market,
while above digital techniques of promotion are effective and sufficient for brand awareness, as
it quickly and efficiently building market image of Netflix.
Marketing mix-
Product-
Netflix is leading online entertainment and streaming media venture in the whole world
(Burroughs, 2019). They provide chance to watch movies online after launch in theatres, by
developing own website organization give opportunity to watch new documentaries, latest TV
shows and all entertainment source. As compare to offline, people could not wait for long to
watch his or her favourite shows, which is great think.
Price-
Price of each Netflix services or products is sum amount that buyers is expected to give
in exchange of quality purchase. Subscribers of this website can watch all entertainment sources
without downloading them by only pay a monthly subscription and take plan begin from £5.99
each month with no additional contracts (Harvey, 2020). After a month duration, organization
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