Marketing/Strategy for a New Product

MARKETING/STRATEGY FOR A
NEW PRODUCT

Table of Contents
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
New Product description..............................................................................................................2
TASK 2............................................................................................................................................3
Outline market analysis...............................................................................................................3
TASK 3............................................................................................................................................5
STP for new product....................................................................................................................5
TASK 4............................................................................................................................................7
Marketing mix for new drink.......................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing defined as activity, set of actions, procedures, exchanging, communicating and
delivering offerings that have value for consumers and society at large. It is profitably utilizing
outcomes of studying short and long term needs of those who can pay for in most cases or on one
time. An organization or individual undertakes marketing activities to promote and launch
selling or purchasing of goods & services. It includes promoting and delivering things to target
consumers or other ventures. The current study is based on Refresco, which falls under
categories of leading and most popular fruit juice providers in the UK. This assignment will
explain marketing activities associated with launch of new item. It will justify key market trends,
list of competitors and summarize consumer’s behaviours or attitudes in chosen market.
Furthermore, this report will clarify STP model and marketing mix framework in context of new
product will launched by select firm.
TASK 1
New Product description
Refresco is the world’s biggest independent and most successful bottlers for retailers and
brand in North America and Europe. It combine contract manufacturing for branded beverage
firms and manufacture of retailer brand on effective multiuser production sources that benefits
from additional services and scale advantages. They satisfy their consumers by making
something good and better for their health. To satisfy people, make them fit and boost their
immunity system even better, organization decide to produce and then launch a new product in
market which is quite beneficial for them in term of increasing consumers base rather than other
beverage brands. The new product named Refreshoo, which is one of the best healthy drinks. Its
mix of pineapple and aloe vera extract, which help to reduce body fat and give a fresh feeling
(Zaman, 2019). Ingredients used in this new drink are very beneficial and good for skin as well
as health.
It can be said that pineapple has natural ability to detoxify human body and improve
digestion, which makes them healthy for long. While aloe vera extract is good for health because
it have hydrating element, which further make cool in body and help to fights digestive disorders

(Gao and et,al., 2019). It also contributes to improved digestive health and promoted oral health
even better. This drink is really very good for those who want to become fit and never seek to
gain fat. It is kind of healthy drink that caters buyers with processed green aloe vera and
pineapple juice in bottles. There are no preservatives used in this new product because it affects
health of consumers.
TASK 2
Outline market analysis
Brief analysis of market-
Refresco wants to produce and introduce a new product, so management have gathered
important information through in depth interviews, they made a survey of market where they
want to offer item, the main reason behind this act is to collect a clear data about their market,
consumers needs, demand and wants. This information aids them to known about current market
and prospects of their new good. Organization wants to launch their new product in the United
Kingdom, where people always seek to purchase healthy and good thinks which helps to them
make healthy and fit for long run. UK is a nation of about 67,886,011 people, the total market
size of health drink industry is about 16.2 Billion and day by day it is developing (Firth and
et,al., 2018).
Buyers are in recent time pretty much concerned about product conditions and its impact
on health. So, company have a growing prospect of people of Refreshoo. Among the population
they worked out few segments of clients who will prefer new drink most.
Key market trends-
Nowadays, due to obesity and increasing weight, many people in all over the world
facing a lot of problems in their lives related to health. All this is because of things that have
been used in food. There are many exiting products available in market that contribute to
increase body fat than before, which is actually not good for healthy life (Garge, Balakrishna
and Datta, 2017). But it analysed that due to increasing focus on wellness and health, people
drive towards purchasing healthy items and demand for non preservative products. Consumers,