Marking Criteria

This document provides information about the marking criteria for assignments and reports. It includes a guide on how to reference using the De Montfort University Harvard Referencing Guide. It also explains what annotated bibliographies are and how to create them. Additionally, it discusses the factors that make online content go viral.

Marking Criteria

Table of Contents
Annotated bibliography...................................................................................................................1
A1 – De Montfort University Harvard Referencing Guide.............................................................1
Harvard referencing guide...........................................................................................................1
A2 – YouTube Video.......................................................................................................................1
Introduction to the annotated bibliography.................................................................................1
A3 – Report......................................................................................................................................2
Enterprise Research Centre. State of Small Business Britain Report 2019................................2
A4 – Report......................................................................................................................................3
Economic effects of coronavirus outbreak (COVID-19) on the world economy ......................3
A5 – Journal.....................................................................................................................................3
What makes Online Content Viral?............................................................................................3

Annotated bibliography
A1 – De Montfort University Harvard Referencing Guide
Harvard referencing guide
Library.dmu.ac.uk. (2019). LibGuides: Harvard Referencing Guide: Welcome. [online]
Available at: https://library.dmu.ac.uk/harvardguide
The above stated link has provided information and guide about the suitable way of referencing
under the DMU Harvard style along with also providing a link to check various coerces
handbook and module outline for leading further guidance for different style of referencing.
From the starting of the academic year 2020-21 the De Montfort University would going to make
use of Harvard system of citation as the common university Harvard referencing style for all the
students thus, proper support is provided to them in there web guide in the programme of study.
The Harvard style of referencing comprises of name of authorising organisation at first after
which year of its publication is stated in the round brackets. Further, Number and the topic of the
link of standard is presented in the italic form along with the information about the place of
publication and publisher. The other standard rules associated with Harvard referencing system
comprises of the evidence that all the references must be on a separate sheet at the end of a
assignment and should need to be organised alphabetically by the name of author.
A2 – YouTube Video
Introduction to the annotated bibliography
Haynes, D. (2019). Introduction to the annotated bibliography [HD]. [online] YouTube.
Available at: https://www.youtube.com/watch?v=EeCDf0gcTCA [Accessed 20 April
2020].
In the above stated link of YouTube channel, an description associate with the introduction to
annotated bibliography is provided by the Haynes, D. the topic of annotated bibliography sounds
new and somehow scary for the students but the reading of material provided and follow of the
discussed instructions would make is easy and simpler for them. It has been discussed on the
YouTube link that annotated bibliography basically consists of a list of citation from various
books, article and other form of document. Further each of the citation of book, article and other
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documents are followed by a brief and evaluated paragraph of description which is known as the
the annotation. Further, it has been also evaluated by the presenter that the content and
description of annotated bibliography should be brief in around 150-200 words and needs to be
written concisely and in a well stated format. The description of annotated bibliography should
be based on the assignment and mainly consists of the main purpose and focus of the work.
Apart from this, the main aim and propose of writing an annotated bibliography consists of
making reader informed about the accuracy, relevance and the quality of the sources that are
used for citation of a document.
A3 – Report
Enterprise Research Centre. State of Small Business Britain Report 2019
Hart, M. and Roper, S. (2019). State of small business report 2019. Enterprise research centre.
[online] pp.19 – 30. Available at:
https://www.enterpriseresearch.ac.uk/wp-content/uploads/2019/06/02114-State-of-
Small-Business-Britain-Report_June-2019-Final.pdf
The above stated link is based on information regarding the Enterprise Research Centre in which
the authors Mark Hart and Stephen Roper provided information about the leading centre of
excellence in the UK and made a research into the innovation, growth and productivity of small
and medium-sized enterprises (SMEs) along with evaluation of better policies and practises that
enables and support SME to grow and thrive. This, PDF report provided by the Mark Hart and
Stephen Roper authors had lead a more accurate and meaningful desecration regarding the
increasing levels of political insatiability that is seen in the UK in context of the trends seen in
small business community during the mid of 2019. This, article seeks to provide a better
overview and analysis of business confidence on the basis of the key data sets which are
monitored over many past years to maintain the authenticity and reliability of presented data.
This, pad basically on the Business confidence, Entrepreneurship, firm growth, job creation and
destruction around the SME as the main topics. Further, it also a provides a highlight about the
core research programme along with detailed insight in the productivity, high -growth and other
management practises.
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A4 – Report
Economic effects of coronavirus outbreak (COVID-19) on the world economy
Fernandes, Nuno, Economics Effects of Coronavirus Outbreak (COVID – 19) on the World
Economy (March 2020). Available at SSRN: http://ssrn.com/abstract=3557504
This report was presented by the Nuno Fernandes writen in march 2020 which mainly focuses on
the economic impact lead by the coronavirus/ COVID-19 global crisis on the industries and
economies of counties across the world. Beside this, the above stated document also provides a
due estimates regarding the economic costs associated with global pandemic of COVID-19 and
also consists of information regarding the GDP growth and economic development of different
counties across the world. The current report provided by Nuno Fernandes, comprises a data and
estimates about 30 countries of world described and analysed under different scenario to present
a true and accurate analysis and impact of COVID-19. During the writing of this report the actual
duration of time period of lock down and recovery rate is not known thus, use of various set
scenario are implicated by the author to get a appropriate hint of GDP growth that seemed to
ranging around 3-6 % depending on the economy of a country thus, a sample of 30 countries is
taken to see the median decline in GDP lead by current pandemic of COVID-19.
A5 – Journal
What makes Online Content Viral?
Berger, Jonah A. and milman, Katherine l, What Makes online Content Viral? (December 25,
2009). Available at SSRN: https://ssrn.com/abstract=1528077 or
http://dx.doi.org/10.2139/ssrn.1528077
The above stated link comprises of information about the reasons and factors that makes an
online content viral provided by the two authors i.e. Katherine L. Milkman and Jonah A. Berger
2009. this document is in a form of PDF which consists of a psychological approach to have
better understanding about the diffusion regarding the fact why certain online content are more
viral than others. For this document the authorise had make use of dataset of articles of over past
three month presented in the New york times to ensure the reliability of presented facts. Further,
examination of the link between an internal affect based on emotion evoked and sharing of the
content is also made by the authors. The results of current observation showed and reflects a
strong relationship between emotion and virality of a content which seemed to be more complex
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as compared to mere valence alone. Further it has been also evaluated that the positive content
are more viral as compared to the negative content presented on various online sites and
platforms.
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