Marking Scheme Criteria Assignment 1

Marking Scheme Criteria
Assignment 1

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Analysis of internal environment (600 words) 30%....................................................................1
• Analysis of external environment (500 words) 20%.................................................................3
• Analysis of competitive forces within the industry (600 words) 30%......................................5
• Conclusion (150 words)............................................................................................................7

INTRODUCTION
Strategic management is the field of managing people and planning at the workplace that
used by organization for the purpose of increasing performance. The aim of business industry is
to grow business and attain competitive advantages which support to develop the business
productivity. The HR management and employer is responsible to formulate effective plans and
manage each working that could help to develop business performance (Shvardak, 2021). This is
important for each organization to have strategic planning and formulation of business practices
that used to increase productivity. To understand about enterprises strategy TESLA has been
selected that is American electrical vehicle and clean energy company based in Palo Alto,
California. This is large size organization, follows changing environment and introduce new
invention in their products that can help to develop organizational productivity. The present
report covers analysis of internal, external environment, and analysis of competitive forces in
industry.
MAIN BODY
Analysis of internal environment (600 words) 30%
Internal environment is the analysis of organizational environment and practices that used
by management for the purpose of identifying activities and managing all working. While
running a business and introducing changes it is important to have analysis the internal
capabilities of organization that supports to develop business productivity and performance.
TESLA is dealing in electric automobile sector where it introduces products accordingly that
supports to increase business activities. The SWOT analysis of TESLA is defined below:
Strength Weakness
 TESLA is a leading automobile
company that manufacture different
model of cars by using new technology
and features that can help to develop
business activities.
 In organization top employer and
employees working collectively.
 This organization is having brand
 This faces complexity in
manufacturing the cars.
 Having low production volume.
 Limited presence in market that
reduces profitability.
 The brand value can be affected in
case of demand of people not met.
 There is shortage of batteries
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