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Marks and Spencer company And Its Environment Name of the

   

Added on  2022-12-30

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Introduction
There are different factors that as associated with
the internal or external business environment and
lead to have major affect on business practices. It
is crucial for organisation to consider various
elements and factors of business environment in
order to take correct decision and strategy. This
report is bases on Marks and Spencer company.
This is well established company that is dealing
in retail sector.
Marks and Spencer company And Its Environment
Name of the Student
External Environment
External factors refer as all those factors that are outside
the business and it cannot be controlled by organisation.
This type of factor lead to have major affect on business
practices and influenced decisions making activities. M&S
works in an exceptionally serious climate. PESTEL model
is effective in order to analyse external environment and
take better decision. For example, on fabrics area, Next
and Gap have misused the interest for youngsters so high
competition in market is consider as negative external
factor.
How the company impact its context
External Environment
There are different aspects of the external
business environment that will be affected by
company. An organisation and its current
circumstance trade or environment data
between themselves. Company need
information about the external factors of
business for arranging, dynamic and control
purposes. The trading of data is a significant
cooperation between an association and its
current circumstance shaping the premise of
their relationship.Internal Factors
Internal factors can be describe as the different
elements of the business which will lead to have
influence over day to day practices of business.
SWOT analysis is significant for analysing or
evaluating internal factors. This consist of
capabilities and potential of company that affect
its functioning as well as impact on
accomplishing desired objectives. Marks and
Spencer is a well established company that is
providing its products and services form number
of years. This organisation have strong presence
in market area.
References
Möller, K., Nenonen, S. and Storbacka, K., 2020.
Networks, ecosystems, fields, market systems? Making
sense of the business environment. Industrial Marketing
Management, 90, pp.380-399.
RAO, S.P., 2020. International business environment.
HIMALAYA.
Vo, X.V., Nguyen and et.al., 2020. Local business
environment, domestic CEOs and firm performance in a
transitional economy: Empirical evidence from
Vietnam. Economic Analysis and Policy.
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