Corporate Responsibility Case Study - Marks and Spencer

Corporate Social Responsibility Study

Table of Contents
INTRODUCTION...........................................................................................................................3
Company Introduction.....................................................................................................................3
Corporate Social Responsibility Program........................................................................................4
Value Creation.................................................................................................................................5
Final Evaluation...............................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The project is based on Corporate social responsibility program of a particular company
through which they can gain knowledge of how its activities, goals and outcomes creates value
from variety of business perspective. For this report the chosen Organisation is Marks and
Spencer, it is a multinational retail brand that deals in home products, clothing and food products
(Knight and Ellson, 2017). Marks and Spencer is responsible towards the customers, local
communities, partners, supplies and employees, they are also focusing on improving corporate
social responsibility and sustainability. The Firm has also taken initiative towards embedding
environmental and social practices and awareness into its strategic vision.
Company Introduction
Marks and Spencer is a Public Limited Company that was founded in 1884 by Michael
Marks and Thomas Spencer. The Organisation has its global presence by having 1463 outlet due
to which they have gained strong goodwill and market image. Marks and Spencer had also paired
up with Ocado in order to provide online food delivery services to their customers. The target
customers of company is premium class people who can afford the high quality products of
brand. Marks and Spencer was formed in a partnership between Michael Marks a polish Jew and
Thomas Spencer a cashier from English Market. The Company has started selling Christmas
puddings and Christmas cake in 1958 even they have hired food expert Nat Goldberg with an
aim to improve its quality of Swiss rolls. Due to COVID 19, Firm is facing heavy loss which
creates an impact on the profitability and growth of business. Even they have cut 7000 jobs of
staff as they were facing loss and unable to pay their employee. Marks and Spencer sell products
and services to its customers with its own label through which they gain loyalty of people. The
Store formal of Company is Full line stores, food hall, Home stores, Outlet stores, Standalone
and Online services (McLaughlin, 2018). The Other services which is provided by Marks and
Spencer is Bank, Energy and Optician. M&S Bank provides financial services and credit
products to its customers which is operated by HSBC Bank. The Energy services includes
domestic gas and electricity supply which is operated by Octopus Energy and M&S Opticians is
operated by Owl Optical. In order to raise company profile, Marks and Spencer run magazine
and newspaper advertisement by endorsing some famous stars such as David Jason and Twiggy.
The brand had also faced many criticism and controversies which affects their mage and value in