This presentation discusses the internal and external factors affecting Marks and Spencer's business environment. It covers the company's strengths, weaknesses, impact on the context, and more. The presentation also highlights the impact of cultural, social, personal, and psychological factors on consumer purchasing.
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Introduction Marks and Spencer is the largest retailer in the United Kingdom.However,someoftheproblemsinclude divisivepositions,competition,risingcosts,and diminishingsales.MarksandSpencershouldputits resources to good use in order to address the concerns related to external and internal business environment. Marks and SpencerAnd Its Environment Name of the Student External Environment Self-checkout is one of the most popular developments in modern retail, particularly in grocery stores. This manufacturing trend is intended to assist stores save money that would otherwise be spent on cashiers whilst still providing customers with a faster transaction encounter. Marks and Spencer, like most UK food retailers, has installed a number of suicide checkout equipment in itsstores.Theuseofprepackagedmealshasincreased dramatically in society during the last ten years. This could be because, thanks to developments in food technology, ready meals are more appealing than ever before. In any way, any grocery store can benefit greatly from this gigantic new business. While it's unknown how much of a market share Marks and Spencer has, it's apparently one of the top ten ready meal marketers in the UK. In the United Kingdom, Marks and Spencer is a well-known brand. HowthecompanyimpactitscontextExternal Environment MarksandSpencer'sprimarycompetitorsare Sainsbury's,Debenhams,SportsDirect,ASDA, Morrisons, John Lewis, Gap, TESCO, Next, Amazon, Walmart, and others. The retail industry has become extremely competitive as a result of the presence of all ofthesecompetitorsinthemarket.However,ifthe organization continues to move in the same way without modifying its policies and strategies, things will not go well. It's because the retailer's performance continues to deteriorate. As a result, the firm had to close several of its outlets in France, the United Kingdom, and China. In reactiontothepresentlow-costclothingbusiness, supermarkets have progressively kept up with fashion trends in recent years, allowing them to compete with high-streetapparelretailerswiththeirlower-cost equivalents. Marks & Spencer is no exception, and they've updated their apparel lines to stay on top of the newesttrendsandkeeptheircustomersinterested. “Cultural, social, personal, and psychological factors all impact consumer purchasing. Internal Factors Strength - For the past 137 years, Marks and Spencer has been in the retail industry. Then became a multinational brand, it was a Penny Bazar at Kirkgate Market. To get here, the brand has gone through a number of challenges, including surviving the Great Depression and economic downturns. Weakness - Marks and Spencer's sales have been declining for several years, well before the covid-19 pandemic. For example, due to a poor supply chain management system, thecompany'sannualsalesdecreasedsignificantlyin 2019. During the 2017 Christmas season, there was a supplyshortage.Thenumberofincidentsofsupply shortages is decreasing. Marks and Spencer has lately opened retail outlets in Brazil, Russia, Poland, India, and Indonesia, among other countries. In those countries, the consumer market is enormous. As a result, the retail brand should continue to expand in those markets and take advantage of all prospects. In fact, the corporation intends to add more than 100 new locations before the end of the year. References Bocken,N.,2017.Business-ledsustainable consumption initiatives: Impacts and lessons learned. Journal of Management Development.