Contemporary Marketing: Analysis of Marks and Spencer Food

CONTEMPORARY MARKETING

Table of Contents
 INTRODUCTION
 Overview of Marks and Spencer Food
 Swot analysis of Marks and Spencer Food
 Pestle analysis of Marks and Spencer Food
 Analysis of your organisations STP strategy and (online) value proposition
 Analysis of the performance of Marks Spencer
 Improvements to their performance of M&S
 Conclusion
 References

INTRODUCTION
 Marketing is defined as the business activities that company
undertakes in order to promote the buying of the products and
services.
 The company uses various marketing techniques in order to sell
their products to the customers.
 It includes advertisement, selling and delivering the products to
the end customers. Contemporary marketing refers to the
approaches and theories that lay emphasis on the customers and
implementation of the marketing strategies results into increase in
customer base.

Overview of Marks and Spencer Food
 Marks and Spencer is a leading British retailer which is dealing in
household items , clothing and food products.
 The company was funded in 1884 and is presently a Public Limited
Company in UK. The organisation has expand its operations and
business in various countries and has 1000 stores globally.
 The United Kingdom has currently around 852 stores. The company
has more than 80,000 employees and revenues of 10 billion GDP.
 The company has 368 direct suppliers in UK and also helps in
enhancing the employment rate by employing over 119,000 people.
Marks and Spencer has around 302 food factories and 38 drink
factories.

Swot analysis of Marks and Spencer Food
 Strengths Of Marks and Spencer food
 Marks and Spencer is one the top most retailers that deals
in household and food products in UK .
 The company has great reputation in the market for its
high and valuable quality.
 It is one of the premium supermarkets and is known or
best in- stores shopping in UK .

Weakness of Marks and Spencer Food
 The company has faced huge loss in past many years and
suffered a loss of £201.2 million annual loss due to
lockdowns and challenges related to the crisis.
 Due to the huge loss suffered because of the crisis , the
company was forced to shut their stores because of lack of
resources and funds required to operate its business in many
countries.