Market Analysis of Marks and Spencer Company

Business management and leadership
Executive summary
In this paper the discussion will be made on the Marks and Spencer Company. In this paper the
overall market analysis will be made on the company by taking into consideration micro and

Management
macro factors. In macro analysis, Pestle analysis will be made and micro analysis will be done by
SWOT Analysis. Also in this paper the recommendations will be made that will help the
company to grow in the competitive market. The overall market analysis will be made so that
sustainable competitive market can be attained.
Table of Contents
Executive summary.........................................................................................................................1
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Management
Introduction......................................................................................................................................1
Nature of the environment in which the activities are managed.....................................................1
Macro environment..........................................................................................................................2
Pestle analysis..............................................................................................................................2
Micro analysis..................................................................................................................................3
SWOT ANALYSIS......................................................................................................................3
Significance of the environmental forces at the organization and on the market sector.................4
Requirements of variety of stakeholders.........................................................................................5
The effectiveness of the responses of organization to policy actions taken by key stakeholders...5
Summary..........................................................................................................................................6
Recommendation.............................................................................................................................6
References........................................................................................................................................7
Introduction
Marks and Spencer is considered as one of the British multinational retailers in London. The
company has the specialty of selling clothes and home products. It has been analyzed that
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