Organizational Structure and Technological Impact on Expansion Strategy of Marks & Spencer

BUSINESS ENVIRONMENT

TABLE OF
CONTENTS
• Introduction
• Spencer organization marks &structures
• Benefits of divisional structure in expansion
• Benefits of flat structures FOR EXPANSION
• Functions of marks & spencer
• Suitability of functions in expansion
• Technological impact on the expansion strategy
• Product strategy
• Trade barriers
• Organizational capabilities
• Food services
• Negative impact
• Conclusion
• References

INTRODUCTI
ON
•ORGANISATION STRUCTURE REFERS TO THE ACTIVITIES OF THE COMPANY THAT ARE OUTLINED IN
ORDER TO ACHIEVE THE GOALS AND MISSION OF THE ENTERPRISES.
•THE CURRENT REPORT WILL BE BASED ON MARKS AND SPENCERS (M&S), WHICH FALLS UNDER THE
CATEGORY OF LEADING INTERNATIONAL FASHION BRAND IN UK (M&S., 2022).
•THIS REPORT DISCUSSES THE ORGANISATION STRUCTURE OF THE COMPANY THAT HAS INFLUENCE ON
THE FUNCTIONING OF THE ORGANISATION. THE TECHNOLOGICAL DEVELOPMENT HAS A GREAT IMPACT
ON THE DAY TO DAY OPERATIONS OF THE COMPANY.

SPENCER ORGANIZATION
MARKS &STRUCTURES
 Organizational structure refers to an outline of activities which
instructs an organization in order to achieve goals of the company.
Structure also describes the way information flows into an
organization.
 Divisional structure - marks and spencer follows divisional structure
as they have various divisions such as clothing, home products &
food products.
 Target in each division - in clothing division they target both adult
males and females with formal or occasional clothing.
 Flat management structure - they also have flat management
structure which motivate their employees to provide their opinion as
it consist of restricted level.

BENEFITS OF DIVISIONAL
STRUCTURE IN EXPANSION
 Cater to large market - as the marks & spencer caters
to large market they will fulfil the needs of consumer
at increasing rate.
 Improvement in brand awareness & image - as the
company expand they can improve the brand awareness
as they are communicating with the large population.
This will improve brand image as well if the company
is solving the issue of the consumer.

BENEFITS OF FLAT STRUCTURES FOR
EXPANSION
 Positive attitude and innovation - The flat structure will be
beneficial while expanding as it will ensure that the
consumers are getting various innovative product which will
keep them engage.
 New Talent - This structure will also help the company to
gain new talent in the organization who will bring various
new ideas for the organization which is beneficial for the
company.