PEST and Porter's Five Forces Analysis of Marks and Spencer

This presentation covers PEST and Porter's Five Forces analysis of Marks and Spencer, a British multinational retailer. It explains how to evaluate external forces that could influence business functions. The PEST analysis covers political, economic, social, and technological factors. The Porter's Five Forces analysis covers the threat of new entrants, threat of substitute products, bargaining power of suppliers and customers, and competitive rivalry. The presentation concludes that it is essential for organisations to analyse their market environment through implementing PEST and Porter's Five Forces analysis.

Business Environment

Table of
Content
• Introduction
• PEST analysis
• Porter's Five Forces
• Conclusion
• References

Business environment is defined as collection of all
institution, individuals and forces that are outside the control
of organisations. Business environment consist of several
macro and micro components that could influence the
functions of companies. The following presentation is based
on Marks and Spencer which is a British multinational
retailer that have its headquarter in London and was founded
in the year 1884. The presentation covers PEST and Porter's
Five Forces analysis of the respective organisations.
Introduction

PEST analysis
This is a framework which is used by companies to evaluate external
forces which are not in their control and could influence their business
functions. In terms of Marks and Spencer, its PEST analysis is explained
below in detail:

PEST analysis
Political Factors
Economic Factors

PEST analysis
Social Factors
Technological Factors

Porter's Five Forces

Porter's Five Forces
• Threat of New Entrants
• Threat of Substitute
products

Porter's Five Forces
• Bargaining Power of
Suppliers
• Bargaining Power of
Customers
• Competitive Rivalry

From the above report it has been concluded that it is very
essential for organisations to analyse their market environment
through implementing PEST and Porter's Five Forces analysis.
PEST analysis would assist organisation in evaluating different
external components that could impact performance and image
of companies in the market. Porter's Five Forces analysis
would help organisation help them in examining competitive
forces that could influence their market positions.
Conclusion

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Seetharaman, P., 2020. Business models shifts: Impact of Covid-19.
International Journal of Information Management, 54, p.102173.
Marks & Spencer falls to first loss as Covid crisis hits clothing sales.
2020. Online Available Through:
https://www.theguardian.com/business/2020/nov/04/marks-and-spencer
-falls-to-first-loss-as-covid-crisis-hits-clothing-sales
References

THANK-YOU !!