Marks and Spencer: Competitive Analysis and Value Chain

Marks and Spencer

Table of Contents
INTRODUCTION...........................................................................................................................3
Introduction of Marks and Spencer.............................................................................................3
Background information about M&S..........................................................................................3
Product and services of Marks and Spencer...............................................................................3
Analyse the competitive environment of M&S by applying Porter's Five forces model ...........4
Analyse Porter's value chain of M&S ........................................................................................5
Summarise and reflect on how business can deploy information technology and use
innovative ideas for improving business processes ...................................................................7
CONCLUSION................................................................................................................................8
Reference.......................................................................................................................................10

INTRODUCTION
Introduction of Marks and Spencer
Marks and Spencer is one of the best British multinational retailer which is headquartered
in Westminster, London and this brand is famous for selling home appliances, effective quality
of clothes and food products. It has been formulated in the year of 1884 by Michael Marks and
Thomas Spencer in U.K. This organization is listed on London Stock Exchange and currently
operating 959 stores across the U.K. in which 615 only sell food items. Respective organization
is dealing with large number of product and services so that they have many more opportunities
to attain future goals and objectives.
Background information about M&S
In terms of products, M&S developing their own knowledge and understanding for
offering exact goods which is required by customer's at marketplace (Acuña-Carvajal, and et. al,.
2019). Thus, they are focusing on their each and every product by which they can easily satisfy
consumer's needs and wants through giving them high quality of goods. As this brand deals with
large number of home appliances, clothing and many more so that it increase market value of
respective firm and encourage them to achieve specific goals on time. By having such kind of
background they have opened so many stores in different different place in order to increase
themselves productivity and profitability to attain competitive advantages in an effective manner.
Therefore, by having large number of stores globally, they have opportunities to gain successful
business.
Product and services of Marks and Spencer
M&S is leading British retailer that always bring high quality, great value of food items,
clothing and home ware to large number of people across the globe. Food items of this brand
includes different types of food and taste that directly influence several customers at one time.
This is because respective organization use new techniques and supply chain of their items by
which they can give better quality food of their customers and make them happy. Through
applying innovative thoughts within the food they become more relevant and gain high profits.
On the other side, this brand dealing with clothing and home wares that reflected their sales in a
positive manner (Amran, and et. al., 2016). When this brand saw rise in consumers numbers and
their growth towards purchasing products of this company than their aspiration is to be famous