logo

Marketing Essentials for Travel and Tourism Sector : Assignment

17 Pages4544 Words493 Views
   

Added on  2020-10-05

Marketing Essentials for Travel and Tourism Sector : Assignment

   Added on 2020-10-05

ShareRelated Documents
MARKTING ESSENTIALSFOR TRAVEL ANDTOURISM
Marketing Essentials for Travel and Tourism Sector : Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Roles and responsibilities of the marketing function.............................................................3P2 Roles and responsibilities of marketing to the wider organisational context........................5TASK 2............................................................................................................................................6P3 Comparison of marketing mix in different organisation to achieve business objective........6TASK 3..........................................................................................................................................11P4 Marketing plan for Thomson cook plc to meet marketing objectives.................................11CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
Marketing Essentials for Travel and Tourism Sector : Assignment_2
Marketing Essentials for Travel and Tourism Sector : Assignment_3
INTRODUCTIONMarketing is the process, which is undertaken by the company to attract the potentialcustomers through promoting buying and selling of the products and services in the market. Thisinclude the advertising, selling and delivering of the products and services to the end users(Marketing,2019). This report of marketing essentials is based on the Thomas cook group plcwhich is UK based travel and tourism company work in Hospitality industry. It was formed on19 June 2017 by merger of Thomas cook AG and MY Travel group plc. It provides the variousservices to the customers like scheduled passenger Airline, holiday packages, cruise lines, hoteland resorts. This report will include the different roles and responsibilities of the marketing functionswithin the organisation to promote its growth. This will also include the interrelationship of themarketing with the other department hos does it help to other department of their smoothoperation. Further more this will explain how the marketing-mix of the organisation is differentfrom the other organisation. At last will include basic marketing plan to meet the marketingobjective of the organisation. TASK 1P1 Roles and responsibilities of the marketing functionMarketing is refers to activities of the Thomas Cook travel and tourism organisationwhich is associated with buying and selling of the services by advertising, promoting anddelivering the hospitality services to the customer to make them satisfy and fulfil their needs(Babin and Zikmund, 2015).There are various different roles and responsibilities which is performed by the marketingdepartment of the Thomas cook plc to Marketing promote their services in the market and toincrease sale and make image in the hospitality industry. These roles and responsibilities are asfollows:Listen to the customer needs – For establishment of the marketing strategies, it is important forthe manager Thomas cook plc to get closer to the customers to find out their buying andpurchasing behaviour, what are their need and wants from the company. This help the Thomascook company to make their marketing strategy in order to attract more customer by deliveringthe services to them as per their choice and need (Kotler and et.al, 2017). Thomas and cook use
Marketing Essentials for Travel and Tourism Sector : Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing in Hospitality: A Case Study of Thomas Cook Ltd
|14
|3537
|435

(PDF) Marketing in Hospitality and Tourism
|14
|4253
|235

MARKETING IN TRAVEL AND TOURISM Introduction Promotional mix
|1
|391
|47

Marketing in Hospitality
|13
|3395
|73

Promotional Mix in Travel and Tourism
|1
|599
|289

Roles and Responsibilities of Marketing in Travel and Tourism
|13
|3790
|43