Analyzing Marriott's Response to COVID-19 in the UK Hospitality Sector

RESEARCH PROJECT I & II
(RQF L5)
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TABLE OF CONTENTS
Research proposal............................................................................................................................3
BACKGROUND.............................................................................................................................3
AIM AND OBJECTIVE..................................................................................................................3
Aim..............................................................................................................................................3
Objective......................................................................................................................................3
Research question........................................................................................................................3
Rationale......................................................................................................................................4
Literature review..........................................................................................................................4
RESEARCH METHODOLOGY....................................................................................................5
Research type...............................................................................................................................5
Research approach.......................................................................................................................5
Research philosophies.................................................................................................................5
Data collection.............................................................................................................................7
Sampling......................................................................................................................................7
Data analysis................................................................................................................................7
Ethical consideration...................................................................................................................7
Research limitation......................................................................................................................7
REFERENCES................................................................................................................................8
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RESEARCH PROPOSAL
Topic – To analyse responses to situation of covid-19 by organisation that are operating in
hospitality sector of United Kingdom. A study on Marriott.
BACKGROUND
Covid -19 is an uncertain pandemic situation that has resulted in threat to life of all
individuals that are living in different parts of the world. It has make people suffer from problem
of cold and cuff, headache, body pain and many more. Covid-19 has majorly impacted on the
hospitality sector as less number of people are interested to travel from one place to another with
fast spread of corona. Along with that, government of many countries have also put restriction on
movement of people, trade of products and services between the countries in order to cope up
with covid-19 (Baum and Hai, 2020). This has resulted in decreasing overall sales of company
that are working in travel and tourism sector. Marriott international is an American company
have initially founded on 5 March 1927, 94 years ago. Currently, the firm have its operation
around 8484 location with 121000 employees that are working for benefits of organisation. This
study is related to analysis of the way or strategies that are used by firm such as Marriott in
Covid1-9 situation for gaining competitive advantages.
AIM AND OBJECTIVE
Aim
 To analyse the strategies used by Marriott to cope up with situation of covid-19 in order
to grow and sustain in hospitality sector of United Kingdom.
Objective
 To analysis the way covid-91 has impacted on operation of business.
 To identify strategies used by company with context of covid-19.
 To evaluate challenges that has been face by Marriot during covid-19.
 To suggest strategies that could be used by firm to enhance its performance and
productivity, even in case of covid.
Research question
 How covid-91 has impacted on operation of business?
 What are the strategies used by company with context of covid-19?
 What are the challenges that have been face by Marriot during covid-19?
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