Research Project: Marriott Hotel - Operational Issues & Future Trends

This report delves into the operational issues faced by Marriott, a multinational hospitality brand founded in 1927. It highlights challenges such as improving customer experience, boosting sales, developing sustainable plans, and managing negative publicity. The report emphasizes the importance of overcoming these issues to maintain competitiveness. It also explores future trends shaping the hospitality industry, including bleisure travelers, hotel workspaces, holistic hospitality, digitalized guest experiences, and sustainability. Marriott's long-term goal is to enhance living standards by focusing on profitability and growth, expanding its global presence, and strengthening its customer base. The analysis considers past operations, the company's vision, and references external sources to provide a comprehensive overview.

Company name and company
overview
The chosen company for this project is Marriott, it
is an American multinational brand which was
founded in 1927 by J. Willard Marriott and Alice
Marriott.
Foundation Year Research Project
Past operation
The past operation activities of
Marriott was not much broader they
mainly provide accommodation,
dining, meetings and wedding facility
to their guest. Marriott have various
departments that collectively work
together in order to achieve the goals
and objective of business. In past, the
brand has few number of hotels but
now they are known for one of the
biggest hotel chains in world. The
customer base of Marriott was not so
much in past but now brand have
strong customer base that helps in
improving the performance and
growth of business. Marriott has
expanded their business across
various countries in order to enhance
their growth and create strong market
presence across globe.
Future operations
The future operation of Marriott hotel is to improve
the customer experience by implementing advanced
technology. There are few trends that will shape future
of hospitality industry such as bleisure travelers and
hotel work space, holistic hospitality, health & well-
being, digitalized guest experience, personalization,
asset management strategy, sustainability and virtual
& augmented reality.
Goals
The long term goal of Marriott is to enhance the
standard of livening of people by creating and
enabling unsurpassed vacation and leisure
experience.
References
Mejia, C., 2019. Influencing green technology use
behavior in the hospitality industry and the role of the
“green champion”. Journal of Hospitality Marketing
& Management. 28(5). pp.538-557.
Pappas, N., 2018. Hotel decision-making during
multiple crises: A chaordic perspective. Tourism
Management. 68. pp.450-464.
Vision
The vision of Marriott is to become premier
provider and facilitator of leisure and vacation
experiences in the world. They want to become the
World’s Favorites Travel Company.
Current operational issues
There are various operational issues
which are faced by organization such
as improving performance, boosting
sale, developing sustainable plans,
creating effective communication,
negative publicity, poor positioning
and many others. It is important for
the company to focus on overcoming
these problems in order to remain stay
competitive in market. The current
operational issue influences the
profitability and growth of business.
One of the biggest operation problems
which are faced by Marriott is to
attract and retain customers in the
tough time of pandemic.