Growth Opportunities and Funding Sources for Marshfield Bakery: A Business Plan for Charming Sundaes

Unit 42 assessment

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Growth Opportunities..................................................................................................................3
Ansoff's Matrix............................................................................................................................4
Sources of funding.......................................................................................................................5
Exit/Succession Options..............................................................................................................6
Business Plan...............................................................................................................................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business growth is a stage in which the business is able to reach the point of expansion
which is helpful for the organization in seeking the additional options for the generation of the
profit. For this project the Marshfield Bakery has been chosen for the organization demonstration
of the highly successful sustainable transmission for the struggling small, family founded
organization. The growth of the functions of the business life-cycle industry growth trends and
the owners to improve their desire for the equity value creation. In this project the Ansoff matrix
has been done for the analysation of the growth opportunities. This project will also explain the
different sources funding for the growth of the business. In this project the exit and succession
options for the organization has been discussed. This project provides a business plan for the
introduction of a new product.
MAIN BODY
Growth Opportunities
In the Marshfield Bakery the growth of the growth opportunities can be considered
when the business would plan to expand their business. This expansion of the organization
will be resulting in the following pros and con,
Pros Cons
This is the factor which helps the organization
in the attraction of the new customers which
are present in the new market. This is
considered to be the growth that the business
needs from the large and diverse customer base
Due to the expansion the business can face a
majority shortage of the cash which is
considered to be the factor that influences the
premises that is equivalent to the expansion of
the organizational operations.

which also helps in insulation of the business
over-reliance on a single client.
Expansion of the business is helpful for the
growth of their economies to scale that
provides the benefits which are needed for
reducing the negative impacts.
This is also the factor which has been known to
increase the capital requirement for the
business that is considered to be the factor
which influences the management of the
capital growth.
Amortization of costs occurs when a business
expands which can be said as the factor that
impacts the growth of the organization with the
spread of cost of promotion over the increased
sales.
This strategy that provides the business growth
with expansion has been known to the business
for the loss of control on operations.
This is helpful for the bakery in influencing the
market which it wouldn't be able too otherwise.
Sudden increase in the organizational
operations have been known to be the factor
which influences the quality and productivity
of the resources negatively.
Ansoff's Matrix
The Ansoff Matrix is the model which is useful as the tool that is helpful for the
organization of the Marshfield Bakery. Following are the growth strategies which are explained
in this model for the Bakery to adopt,
Market Development :
In this strategy of the business it will be focusing of entering a new market with the
existing products of the organization (Loredana, 201).
Pros Cons
Helps in expansion of the base of customers. Extra cost is incurred when the business enter a
new market
Great for increasing revenue. New competition arises in the organization for
the responding to the customer.