Marvin and Smith's Coffee Shop Expansion into Ireland: A Business Analysis

This report analyzes the feasibility of Marvin and Smith's coffee shop expanding into Ireland. It examines the justification for expansion, a tailored marketing mix, the implications of a wider geographical reach, and the impact of profitability and liquidity on decision-making. The report concludes that Ireland presents a promising market for Marvin and Smith, with a strong coffee culture and a favorable business environment.