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As the film leader, it is unethical for Disney to downplay Mary Poppins's harsh side
(Brody, 2014). In addition, Disney violated the business ethical consideration of Travers by
disapproving the music, yet Travers sought for room to change the script to seek the ethical
requirements. It was unethical for Disney to benefit from what is not his content in unfair
means. The denial of the use of animation in the film was restricting the people to buy
because animations help to ensure that the film can also be understood by other people,
increasing the market base. Disney had the rights to the film from Mary Poppins; however, it
was unethical for him to do what he thought was the best thing for him while disadvantaging
Travers not to include the animations in her script. It was like denying Travers the market
share. The alteration of the movie present ethical issues of gender violation (disadvantaging
Traver because she a woman) in animated movies.
Questions Raised
Is Disney qualified for the position he holds? Is it right for Disney to nominate
himself for a position that he will be able to do what he feels will be his happier outcome?
What are the consequences of Travers's actions? Was it right for Disney to benefit from the
work of Travers?
Concepts and Theories
Deontology is a type of normative theory in modern moral philosophy that is
concerned with which choices are ethically necessary, prohibited, or acceptable in the face of
ethical dilemmas (Brody, 2014). To put it another way, deontology is a moral theory that
leads and evaluates our judgments about what we should do, as opposed to moral theories
that guide and evaluate our decisions about what kind of person (in terms of character
qualities) we are ought to be. It is the view that the ethically right action is the one that
produces the greatest amount of benefit that is referred to as utilitarianism. The most

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Case Study of Mary Poppins

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