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Case Study of Mary Poppins

Added on - 04 Jul 2022

This case analysis will look at the facts; the ethical issues brought forth, evaluation of various ethical theories, and solution recommendations where applicable. Contrary to the film's widespread critical acclaim, numerous awards, and commercial success, Travers was not one of its many worldwide fans. Disney approved her final draft, but she was not able to edit the final picture.

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Case Study of Mary Poppins
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Case Study of Mary Poppins
Contrary to the film's widespread critical acclaim, numerous awards, and commercial
success, Travers was not one of its many worldwide fans. Disney approved her final draft, but
she was not able to edit the final picture. "When are we going to start editing it?" she is said
to have asked Disney after seeing the movie (Pearce, 2015). Travers was enraged by the
filmmaker's failure to make any revisions, and she promised that she would never work with
him in the future. This case analysis will look at the facts; the ethical issues brought forth,
evaluation of various ethical theories, and solution recommendations where applicable.
Facts
A lovely mother, P.L. Travers, the creator of Mary Poppins, carefully guarded her
child's ability to do magic. Mary Poppins was a huge success for Walt Disney, but he wanted
to make a few tweaks to Ms. Travers' performance to secure the film rights. Because she was
in Los Angeles at the time, Travers declined the opportunity to consult on the screenplay
(Pearce, 2015). If Disney's childhood recollections are true, Kelly Marcel recognizes that his
accusation of the Disney interaction with Travers as an effective control mechanism is utter
nonsense. Travers' time at the Disney Studios is depicted as therapeutic in the film Saving
Mr. Banks, as she grieves the death of her beloved character, Mr. Banks. According to The
New Yorker, Disney's displeasure with Travers’s work prompted her to shed tears (Pearce,
2015). She is not far off the mark with her frightening statement about the animated segment
of the film, even if the film implies that they are a source of relief and tears.
Ethical Issues
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As the film leader, it is unethical for Disney to downplay Mary Poppins's harsh side
(Brody, 2014). In addition, Disney violated the business ethical consideration of Travers by
disapproving the music, yet Travers sought for room to change the script to seek the ethical
requirements. It was unethical for Disney to benefit from what is not his content in unfair
means. The denial of the use of animation in the film was restricting the people to buy
because animations help to ensure that the film can also be understood by other people,
increasing the market base. Disney had the rights to the film from Mary Poppins; however, it
was unethical for him to do what he thought was the best thing for him while disadvantaging
Travers not to include the animations in her script. It was like denying Travers the market
share. The alteration of the movie present ethical issues of gender violation (disadvantaging
Traver because she a woman) in animated movies.
Questions Raised
Is Disney qualified for the position he holds? Is it right for Disney to nominate
himself for a position that he will be able to do what he feels will be his happier outcome?
What are the consequences of Travers's actions? Was it right for Disney to benefit from the
work of Travers?
Concepts and Theories
Deontology is a type of normative theory in modern moral philosophy that is
concerned with which choices are ethically necessary, prohibited, or acceptable in the face of
ethical dilemmas (Brody, 2014). To put it another way, deontology is a moral theory that
leads and evaluates our judgments about what we should do, as opposed to moral theories
that guide and evaluate our decisions about what kind of person (in terms of character
qualities) we are ought to be. It is the view that the ethically right action is the one that
produces the greatest amount of benefit that is referred to as utilitarianism. The most
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Disney seems not to be taking business ethical issues seriously. Despite having the rights over the film, he ought not to misuse such rights. The results of the actions by Travers and Disney are completely unethical, and they ought to be avoided by all means. Some things are beyond the control of even the leaders, and we should be able to identify such aspects and give way to those who can do them better.