Mashalla African Restaurant

This is a 20 slides power point assignment. So i don't know how many pages will 20 slides will take, that's why I don't put number of pages. The power point is about MaShallah African Restaurant (check their website on google), It located at Louisville, Kentucky USA. *** I need an English expert to do this assignment too please. Thank you

MASHALLA
AFRICAN
RESTAURANT
Business Analysis

Introduction
– The presentation concerns the business analysis of a restaurant
– All the major factors that affect the business prospects of the restaurant are
analyzed
– A systematic evaluative framework is being utilized to provide better
information about the business aspects that concern the restaurants

Business Name
– MASHALLAH AFRICAN RESTAURANT
– Specializes in various forms of African
Cuisine
– West African cuisine is the main specialty

Products and services
– African Dibi
– Ayimolu
– Bisap Juice
– Chakery
– Chep Garnar
– Natural Ginger
– Nems (Beef Rolls)
– Jollof Rice dishes
– Other authentic African dishes
– Home delivery and take out services
– Dining services

Competitors
– Funmi’s Café (Nigerian cuisine) in Louisville
– Chez Seneba African Restaurant (Halal
Senegalese Cuisine) in Louisville

Owners
– The business was started by a lady of African descent named, Kadiatou Jalloh
– The business was established in 2000
– Initially the owners started the venture as home delivery food service
– The current owner is Amie J.

Location
– The Mashallah African Restaurant is located in Lousiville, Kentucky, USA
– Located at the Buechel Station Shopping Center
– 4109 Bardstown Road, Lousiville- 40218

Target Market
– There are various types of customer segments that the restaurant wants to
reach
– Millennials are one of the important customer segments (Aged 25-45)
– African immigrants and diaspora
– Travelling people from Africa
– African and foreign food lovers
– College Students in Louisville
– Other visitors of the shopping center

Unique selling points
– The restaurant is projected as the home of Jollof Rice
– Jollof Rice a type of African rice preparation (Products |
Mashallah African Restaurant)
– The restaurant offers many varieties of Jollof rice
preparations
– It is a specialty of the restaurant
– Authentic African organic drinks are served at the restaurant
– Ginger Beer is another specialty

SWOT Analysis
Strength The company is growth focused. It has a unique business
proposition. It provides a favorable range of products and
services to the customers.
Weakness Mashallah has a relatively smaller dining space. It lacks the
feel of a large restaurant. The company still has a low capital
backing.

SWOT Analysis
Opportunity There is an opportunity for becoming one of the best
African restaurants in the city. The city has started to
be a hub for increasing number of African students.
There is rising interest for African food among locals.
Threats There is a strong threat of competition. Emerging
businesses are using innovative methods to reach the
customers. Larger restaurants with better marketing can
attract the potential customers of the company.

Website
– https://mashallahafricanrestaurant.com/products/
– The website offers the products of the restaurant
– The website also serves as an online seat reservation portal

Marketing materials
– One of the most important marketing material is the restaurant
signboard. It is installed at many places in the vicinity of the
restaurant.
– The website of the restaurant is an important marketing material. It
provides information about the products available, the specialties
and the specialties offered by the company
– The company has profiles in many food blogging and restaurant
finder sites. This helps to add value to the profile of the company.

Wild Card Item
– Jollof Rice is one of the most important wild card items for the restaurant
– Some important dishes within this category are Chep Garnar, Super Kanja, Chew
Yapah and Dibior Grilled Lamb.

Negative aspects
– One of the negative aspects of the restaurant is the lack of dining space. The
restaurant is not big enough to contain a large number of customers. Moreover,
it is located within a shopping center and there is lack of visibility.

Recommendations for
Business Improvement
– Developing a stronger online and digital marketing campaign
– Improving the social media presence and social media promotions of the
organization
– Improving the dining space of the organization
– Developing a better marketing strategy
– Undertaking more promotional activities at different places
– Expand to the other areas of the city

Conclusion
– The company has a good developmental prospect
– It is an important restaurant that showcases African cuisine
– Mashallah African Restaurant has a very good growth potential if the major
growth factors are considered

References
"Products | Mashallah African Restaurant". Mashallah African Restaurant, 2020,
https://mashallahafricanrestaurant.com/products/. Accessed 17 Mar 2020.
Ojo, Sanya. Black african restaurants and cuisine: A case study interrogation of
ethnic inclusiveness in the UK. SAGE Publications: SAGE Business Cases Originals,
2017.
Gottschall, Richard, Mark Gultek, and Lise Heroux. "Similarities and Differences in
US and Canadian Restaurant Marketing Strategies: A Cross-Border Analysis of
Menu Offerings." Journal of Tourism and Hospitality Management 6.1 (2018): 1-8.

Appendix