Agenda Setting And Framing in Mass Communication

Agenda Setting And
Framing A THEORY OF MASS COMMUNICATION

Australia sends warm greetings to Prince Harry and wife Meghan yet supports idea of
republic country
 Although, the report of their tour to
Australia gives a flowery image
apparently, yet it carries deeper
significance underneath. The objective is
to retain the symbolic constitutional
monarchy yet the Australians are in
favour of an entire republic country.
 Angle of social progress and potentiality
of new development has been found. The
news carries high political innuendos,
although, it talks about their tours. The
framing makes the audience think of
various interpretation of strengthening
country’s name in commonwealth.
 Approach is mostly neutral as supports
public view, yet opposing the monarchy.
 Agenda is to influence public view
towards the assurance of republic
country.

Sydney is going to be
divided into three
different cities  The plan of diving Sydney into three
halves to combat the issues of ongoing
population growth shares a message of
development and progress.
 However, question arises whether the
citizen will be able to cope with the
proposed plan as it will take time to
adjust their psychology. A city is a place
of various emotions, it is not about just
geographical divisions.
 Growth of population is an urban issue.
Agenda is to share message of social
wellbeing through conveying a proper city
plan. It has been framed to make the
citizens understand about its benefit.