ABC College - A college providing training and assessment services for industry-specific qualifications
8 Pages1707 Words169 Views
Added on 2021-06-15
ABC College - A college providing training and assessment services for industry-specific qualifications
Added on 2021-06-15
ShareRelated Documents
Running head: MASS PRINT MEDIA ADVERTISEMENTS 1Mass Print Media AdvertisementsName Institution
MASS PRINT MEDIA ADVERTISEMENTS 2MASS PRINT MEDIA ADVERTISEMENTS Client BriefBackgroundABC College is a college that provides training and assessment services for a range ofindustry-specific qualifications to students both overseas and domestic. The college is located inSydney CBD. The college has recently acquired approval to run some new courses, and theyinclude Certificate IV in Marketing, Diploma of Marketing, Advanced Diploma of Marketing,General English, and English for Academic Purposes and Commercial Cookery course. Due tothe addition of these new courses they want advertisements that will reach students both offshoreand onshore.They want to come up with print adverts that will reach their audience, and these includea Sydney Based Student News Paper, an Indian Magazine circulated in Sydney, MulticulturalEvent taking place at Darling Harbour. The campaign is set to begin as soon as possible so that atthe end of the year their student based has increased.Target audienceSydney Based Student News PaperThe target audience in this ad is for students in Sydney. In my research, I found out thatmore females were interested in cooking than men. Most of the women are already students inABC College, but others are students in other universities in Sydney. After conducting research,I also found out that the females had the habit of cooking a lot in their free time whereas the malehad a tendency of buying food from online shops and stores.Also, the females saw cooking as a hobby but were not against making money from it.On the other hand, the males were willing to practice cooking solely to make money from it even
MASS PRINT MEDIA ADVERTISEMENTS 3though it was not their area of interest. Furthermore, most of the students in the College werewilling to do more than one course. Most males especially said that they had a lot of free timebut only those between ages of 20-25. They said that they want to be highly productive andwould not mind trying out some of the new courses.Indian Magazine Circulated in Sydney.The target audience in this print will be the Indians living in Sydney. The College noticedthat they do not have a broad representation of Indians in the College and the population ofIndians in Sydney is high. After extensive research, I found out that most Indians did theirshopping online and only a few went to the store. More of their male were into cooking and lovespicy food especially those between the ages of 25-30.The females love shopping, and their buying habits showed they preferred girly items.When buying magazines or newspapers, they went for more female articles that had brightcolors. Multi-cultural Event at Darling HarbourThe target audience in this ad is people from all the different cultures in Sydney andoverseas. In this case, the target audience is diverse because it entails people of all races, age,gender, and religion. Members of the young community want something fun that involves theuse of energy and involves a lot of social activity. The female gender wants activities that aremore feminine while the male wants activities that are more masculine. The people do not wantanything that involves discrimination against the color of their skin.Purpose of the advertisementFirst is to reach the student base in Sydney to encourage them to enroll in the newcourses and to inform them of the Commercial Cookery Course that they have been highly
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Effective Media Plan for ABC College: Targeting the Leading Provider of Courses in Australialg...
|6
|954
|442