Mass Tourism: Examining Factors, Impacts, and Recommendations

TOURISM MANAGEMENT

Table of Contents
TASK 1...................................................................................................................................... 2
EXAMINE THE FACTORS THAT HAVE CONTRIBUTED TO MASS TOURISM............................2
TASK 2...................................................................................................................................... 4
THE NEGATIVE IMPACT OF MASS TOURISM ON A HOST COMMUNITY FROM A SOCIAL
AND CULTURAL PERSPECTIVE...............................................................................................4
TASK 3.................................................................................................................................... 10
POSSIBLE RECOMMENDATIONS TO PREVENT OR LIMIT THE NEGATIVE IMPACTS OF MASS
TOURISM FROM A SOCIAL AND CULTURAL PERSPECTIVE..................................................10
REFERENCES........................................................................................................................... 13
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TASK 1
EXAMINE THE FACTORS THAT HAVE CONTRIBUTED TO MASS
TOURISM
Mass tourism has been considered as one of the most facilitating element of the tourism
industry where the multinational organization have been developing and shaping the needs
at the global level. The definition of mass tourism could be stated as the act of visiting a
destination site for a leisure purpose by the huge amount of individuals at the same time.
The development and growth of the mass tourism are parallel to the enhancement and
development of the technology (Ghimire, 2013). There are various elements which possess
a substantial role in contributing towards the mass tourism. These elements are
transportation, population, supply and demand, globalization, disposable income, and
airlines-low cost carriers.
It has been evident from the current statistics regarding the tourism industry that a huge
development has been observed in the mass tourism. Still, there are various factors which
are affecting the mass tourism at huge level (Mason, 2015). The elements of mass tourism
are discussed in details for attaining the better understanding of the mass tourism. The
prime element is the transportation which plays a major role in the mass tourism. It is
necessary to build the transportation facility more accessible, affordable, and also safer for
the tourists. The tourists indulge to visit a destination site where the transportation facility
is quite favourable to them.
In addition to this, globalization also plays a major role in the mass transportation. The
major influence of globalization in the mass tourism could be observed through five
different areas such as global mobility and ease of travel, terrorism, safety and security,
building awareness of the new destinations, population and demographic trends, and
poverty (Aramberri, 2010). The global mobility and ease of travel could be observed through
the advanced transportation. There are different transport modes such as aircraft, trains,
cruise, etc. could be utilized for the tourism. It further helps in smooth functioning of the
tourism activities. Further, the globalization also helps in building awareness among the
people about the new destination site which is a positive outcome for the industry. The
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attractive marketing at globalized platforms builds attraction among the people regarding
the destination sites (Vainikka, 2013). The terrorism has affected the mass tourism at the
huge level as the prime concern of the tourist is safety and security In the recent time, the
risk of terrorist attacks have been increased which influenced the functioning of the tourism
industry at the huge level.
The tourism industry has been developing huge revenue and profitability in the market such
that the tourism organizations could develop substantial disposable income through the
tourism functions which would benefit them at the huge level. There are various areas in
which the disposable income could be utilized at huge level (Kozak and Martin, 2012). Also,
the travelling in the mass tourism has been easy due to the airlines of the low-cost carriers.
It encourages and motivates the people to visit the destination site. In addition to this, the
demand and supply of the products and services in the tourism industry has been met
effectively due to the low-cost airline.
It has been evident from the aforementioned information that the mass tourism has been
influential in the travel and tourism industry at the huge level. The elements of the mass
tourism possess certain contribution in their development and growth. The mass tourism is
one of the prime aspects of the travel and tourism industry and it has both advantage and
disadvantage in the industry which influences the people at large scale. It is necessary to
take strict actions regarding the mass tourism in order to make it effective. The major
destination sites where the mass tourism is highly used should consider on certain areas for
attaining effectiveness (Weaver, 2014). There are various consequences which might occur
due to the mass tourism like the local population get affected due to the operations of the
mass tourism. It is essential to handle and overcome every kind of consequences regarding
the mass tourism in order to encourage healthy travel and tourism operations in the
industry.
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