Case Study: Acquisition of Mobil Oil Australia by 7-Eleven

Running head: Master of Engineering ( Manufacturing )
Master of
Engineering
( Manufacturing )

Master of Engineering (Manufacturing)
1
Executive Summary
This report intends to analyze the case study of the acquisition of Mobil Oil
Australia Pty Ltd by 7 –Eleven Stores Australia Pty Ltd in the context of the
nine elements in the Business Model Canvas Template.A SWOT analysis
would be done in relation to each element. 7-Eleven Stores Australia Pty Ltd
is a wholly owned family business in Australia.
It has been operating as an independent licensee of 7-Eleven in Australia. It
has entered into a binding agreement with Mobil Oil Australia Pty Ltd in order
to acquire its retail fuel business. Upon acquiring, the company has become
the third biggest private company in Australia by conducting customer
transactions amounting to more than 160 million.
The acquisition comprises of 295 lease service stations which are located in
the metropolitan areas of Eastern Australia. It would result in an increase in
the number of stores in the company to more than 650.
So, this case study explains the various strategies adopted by 7-Eleven
Stores Australia Pty Ltd to popularize its Slurpee brand by gaining a
competitive edge in the market. It would be analyzed through a SWOT
analysis of the nine elements in the context of a Business Model Canvas
Template.

Master of Engineering (Manufacturing)
2
Contents
Introduction................................................................................................................ 3
The SWOT analysis for each element of the review...................................................3
Findings and Conclusions........................................................................................... 8
References............................................................................................................... 10
Appendix.................................................................................................................. 12

Master of Engineering (Manufacturing)
3
Introduction
The Business Model Canvas was proposed by Alexander Osterwalder. It was
based on his book ‘Business –Model Ontology’. It defines the nine segments
which form the building blocks of the business.
The Business Model Canvas reflects the business model so that its various
segments can be focused systematically. The first element is the key
partners. It defines the key partners and the motivations for partnerships of
the company.
The second element pertains to key activities required by the value
propositions of the company. The third element is the key resources required
by the value propositions. The fourth element is the core values delivered to
the consumer.The fifth segment discusses the customer relations of the
company (Joyce and Paquin, 2016).
The sixth segment pertains to the various distribution channels created by
the company to reach its consumers. The seventh segment describes the
various consumer segments of the company. The eight-segment defines the
cost structure of the company.
The last element connotes the revenue stream of the company. It describes
what values the consumers would pay to the company (Euchner and
Ganguly, 2014).
So, this report intends to inform the readers about the case study of the
acquisition of Mobil Oil Australia Pty Ltd by 7-Eleven Stores Australia Pty
Ltd.It has done so to rejuvenate its Slurpee brand. It would be done with the
help of a SWOT analysis of each of the elements of the Business Model
Canvas in the context of the case study.