Digital Channel Strategy and Compliance
Added on 2020-10-22
7 Pages1959 Words342 Views
|
|
|
Mastering Digital Channels
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 ...........................................................................................................................................3Part 1 (a ) Summary of an organisation ....................................................................................3Part 1 ( b) Digital channels .........................................................................................................4Part 1 © Budget breakdown for implementation of channel selected ........................................5Part 1 (D) Recommending best practices for digital compliance..............................................6REFERENCES................................................................................................................................7
INTRODUCTION In present digital world, the development in technology has changes the way the variousbusiness operations are being performed by companies. Emergence of digital technology hassupported an enterprise in bringing improvement in various business activities. Marketing is thefield in which the drastic improvement can be analysed. There are variety of online platform orchannels are available utilising which an organisation can improve its promotional activities.One of the major platform is social media sites. These online platform has allowed businessentity to reach wide number of customers and provide them services. It has providedorganisation an opportunity to directly communicate with customers and influence them to buythe goods or services offered by company.Online community is also defined as avirtual communitywhose members interact witheach other primarily via the Internet. The objective of developing online community is tointeract direct with customers and inform them about the product or services offered by anorganisation. A successful online communityprovides excellent content. There are variety ofonline platforms are available for developing the community.The purpose of the assignment is to identify the online channels or platform which canbe utilised for building as well as growing online community.TASK 1 Part 1 (a ) Summary of an organisation Name of an enterprise - Sri Lankan Airlines Shri Lankan airlines is recognised to be as the member of the One world airline alliance.Business entity is the largest airline in Sri Lanka in context of number of aircraft as well asservices offered by the company to destinations. An organisation was established in 1979 by thename as Air Lanka. Few years after the launching of business , an enterprise has terminated itsbusiness operations (Shin,2002). Due to reasons company was rebranded and introduced thecurrent livery. Business venture has developed its own brand and logo. Shri Lankan airlinesoffers transportation services approximately at more than 42 destinations. The Shri Lankanairlines airline has gradually increased its number of destinations with more additions toterritorial markets. Type of an organisation –The shri Lankan airlines is developed and managed by bothpublic as well as private companies jointly. Business entity was leased by Maersk Air as well as
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents