Analysis of Google Android's Friends Furever Campaign

Running Head: MASTERS OF COMMERCE IN HUMAN RESOURCES AND MARKETING
Masters of commerce in human resources and marketing
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Author’s Note

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MASTERS OF COMMERCE IN HUMAN RESOURCES AND MARKETING
1. Background of Google Android’s friends furever campaign
In the year 2015, Google Android released a YouTube ad which featured video clips of unlikely
animals that were playing together. The backdrop of the advertisement is the surprising
friendship among different animals. The underlining message of the company behind this
advertisement is to cross the barriers of communication and become friends. Showing friendship
between two apparently mismatching animals, the message that Google wants to give here is that
no barrier is now enough to keep Communications from flourishing. In case of human society,
Android by Google is going to the tool that will help in developing this kind of socializing
behaviour among the human (Szathmary 2015). This is why, after showing the collection of
YouTube videos where animals are working together, advertisement ends with the tagline:
“Be together. Not the same”
The motive, with which Google has created this advertisement, remains same as their previous
advertisement also. Advertisement highlight irrespective of social, cultural, National as well as

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MASTERS OF COMMERCE IN HUMAN RESOURCES AND MARKETING
other forms of various, most of the customers of smartphones in this world are using Android by
Google. Again, the relationship of customers with Google provides plenty of spoke to each of
them to customise your Phone or Tablet so that they can make them their very own. In this
context, it should be highlighted that please advertisement has not copied the style of any other
recent social media advertisement or communicated any counter argument against any Rival
brand in order to develop the conception that they are the market leading brand at the moment in
the mobile UI platform.
2. Analysis of the campaign
2.1 BCG Matrix analysis
Star
The significant viewership gained by this advertisement can be considered as Stars for the
company that is Google who created this ad. This advertisement was shared 6442921 times over
Facebook in the year 2015 along with equally large number of shares over Twitter, blogosphere
and so on. In terms of sharing, this advertisement put behind the surprise Shoppers advertisement
champion of Disney. This advertisement also gained its place in the list of 20 Global video ads
chart, 2015 (Minár 2016).