Masters of Supply Chain Management Cab Service in Australia

Added on -2020-02-19

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Running head: MASTERS OF SUPPLY CHAIN MANAGEMENTMasters of supply chain managementName of the Student Name of the University Author note
1MASTERS OF SUPPLY CHAIN MANAGEMENTAbstract The study is based on the investigation of the use of real time information provided by the cabservice providers in Australia. There are many organizations that have adopted technology andfacilitated the cab service in Australia. The purpose of the study is to understand how thecommercial transport apps owners to strengthen the position in the market use real timeinformation. In order to conduct the analysis with practical facts and issues, the organizationUBER has been considered in the analysis. Based on the objectives provided in the introductorysection of the study, a critical analysis has been presented considering the finding of the previousstudies. The literature review indicates cab services providers in Australia using the real timeinformation flow accessing the large transport market. Due to the technological advancement inthe country, commercial transport apps owners have become successful in ruling the market. Thestudy includes a secondary analysis and to conduct the secondary analysis, the data has beencollected from the books, peer-reviewed journals, articles, magazines and other reliablesecondary sources. The findings indicate that with the help of technology such as the use ofGSM and GPS technology, the cab service provider- UBER enters the large remote market andcreate a strong influence in the market. Moreover, as the nation is technologically advanced, ithas become easy for UBER to meet the growing demands.
2MASTERS OF SUPPLY CHAIN MANAGEMENTAcknowledgement The completion of the dissertation gave me an enormous amount of knowledge in terms ofinformation technology. I have the opportunity to increase my knowledge in several fields ofbusiness research. However, in the completion of the study, I would like to thank a number ofpeople who helped me to complete the project. Firstly, I would thank my supervisor for guidingme throughout the research from selecting topic to collecting secondary data. I thank mycolleagues for helping me to find relevant journals. I would also like to thank my friends andfamily for encouraging me to work on the project. Thanking you all,
3MASTERS OF SUPPLY CHAIN MANAGEMENTTable of Content CHAPTER 1: INTRODUCTION....................................................................................................51.1 Introduction................................................................................................................................51.2 Background to the study............................................................................................................51.3 Problem Statement.....................................................................................................................71.4 Research purpose-......................................................................................................................71.5 Research Aim and Objectives....................................................................................................81.6 Research Questions....................................................................................................................81.7 Significance of the study...........................................................................................................81.8 Dissertation Structure................................................................................................................9CHAPTER 2- LITERATURE REVIEW.......................................................................................102.1 Introduction..............................................................................................................................102.2 Potential for growth.................................................................................................................102.3 Information efficiencies, reputations and accountability.........................................................112.4 Regulatory for hire –transport services....................................................................................142.5 Public Safety rules-..................................................................................................................152.6 Gaps in the literature................................................................................................................162.7 Conclusion...............................................................................................................................16CHAPTER 3 – RESEARCH METHODOLOGY.........................................................................173.1 Introduction..............................................................................................................................173.2 Research philosophy................................................................................................................173.3 Research Approach..................................................................................................................183.4 Research Design......................................................................................................................193.5 Data collection techniques.......................................................................................................20
4MASTERS OF SUPPLY CHAIN MANAGEMENT3.6 Data Analysis...........................................................................................................................213.7 Research Limitation.................................................................................................................213.8 Ethical Consideration...............................................................................................................213.9 Research Timeline...................................................................................................................223. 10 Conclusion............................................................................................................................23CHAPTER 4- DATA FINDINGS AND ANALYSIS...................................................................244.0 Introduction..............................................................................................................................244.1 Data Analysis...........................................................................................................................24CHAPTER 5- CONCLUSION AND RECOMMENDATION.....................................................305.1 Conclusion...............................................................................................................................305.2 Linking the objectives with the literature review and secondary analysis..............................305.3 Recommendation.....................................................................................................................32Reference and Bibliography..........................................................................................................33
5MASTERS OF SUPPLY CHAIN MANAGEMENTList of Figures Figure 1: Structure of the dissertation...........................................................................................10Figure 2: Research Philosophy......................................................................................................19Figure 3: Research Approach........................................................................................................21Figure 4: Research Design.............................................................................................................22Figure 5: Data Collection Techniques...........................................................................................23Figure 6: Growth of Uber in the transportation sector..................................................................28Figure 7: Uber revenue gap...........................................................................................................30Figure 8: Traffic data to traffic information..................................................................................31
6MASTERS OF SUPPLY CHAIN MANAGEMENTTopic: Critically investigating the use of real time information flow in Australian Taxiindustry- A Case Study of UberCHAPTER 1: INTRODUCTION1.1 Introduction It has been identified that due to the advancement and innovation of technology, theorganizations in the transportation industry have found new ways to speed up their operation.The cab service providers in Australia use the technology to reach their customers and broadentheir customer base. Many organizations in the sector have started using the real timeinformation to create a strong influence in the market. The purpose of the study is to examine theuse of real-time information in taxi sector of Australia; this means the study focuses on how thecab service providers in Australia uses this real time information by developing a Smart-Phoneapp and reaching the passengers on the street. It has also been observed that in the recent time,the real time information in the form of mobile application app have largely been accepted by thepeople in Australia. In other words, the cab service providers in Australia have obtained a largemarket. However, in order to gain an authentic outcome from the research, the present studyconsidered the organization UBER. This chapter presents the research questions and objectiveand brief background to the study. 1.2 Background to the study It has been observed that Australian taxi industry has observed a significant growth in thesector due to embracement of technology. The Australia taxi sector plays a significant andunique role in the overall public transport system. According to Nelson and Mulley (2013) taxis
7MASTERS OF SUPPLY CHAIN MANAGEMENToperate on demand, 24 hours a day, 365 days a year, providing door to door services. Each yearin Australia almost 20,000+ taxis move more than 350 million passengers and provide gainfulwork as well as the business opportunities for more than 750000 people directly within thesector. Almost 12% of the taxi fleet is wheelchair accessible. As put forward by Page (2013),taxis plays a significant role in servicing the needs of the community in general and such practicehas now been effective as the organizations in the sector have using the digital mode oftransportation where they can track the information. Especially, taxis play a mandatory role inthe servicing the requirement of the community generally and key sections of the community inparticular. The organizations in the transport sector have now been able to fulfill these needs moreeffectively due to the advancement in the technology. As the development of this sector, theridesharing is a relatively a new class of point-to-point transport. Especially, businesses likeUber, and its competitors include tend to operate in dynamic environment through which thedrivers offer their own vehicle as well as matched with the passengers who seek to reach aparticular destination (Hughes and MacKenzie 2016). It remains as the distinct point from thetraditional taxi service in that ridesharing services only the collect passengers who usually bookthrough their platforms. Another potential impact of the entry of real-time information flow tothe Australian market is the rethink by the governments around the regulatory reform of the taxisector. As put forward by Firnkorn and Müller (2011), the regulatory reform to enhance theconsequence in this sector has been urged by a number of significant reviews. Nonetheless, it hasalso observed that as the cab service providers who use the real time information flow to reachthe customers, have been able to gain the control over the large market and as the consequence,

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