Understanding Social Action and Its Theoretical Perspectives

This assignment delves into the concept of social action, a practice that involves different notions on human behavior. It explores Weber's Verstehen approach, which emphasizes creating meaningful impressions of outcomes rather than focusing solely on consequences. The essay also touches upon four types of social action, including people's responses to events like The National Steps Challenge and corporate actions based on social demands. While the social action approach is popular, it faces criticism for its inability to explain intrinsic factors of individuals. Nevertheless, its explanatory approach provides insights for researchers and decision-makers.

Max Weber's Verstehen and Social Action

Introduction
Max Weber who grew up amidst struggles coined the social action theory influenced by his life
outcomes (Edles & Appelrouth, 2008). According to Weber's Verstehen theory, life has
meanings and value systems, which are important for symbolism and interpretation. Weber
expressed his ideas unveiling connections to the Marxian and Nietzsche approaches. In his
opinion, Sociology takes an interpretative approach to social action by arriving at causal
explanations of certain effects. The implication of this is that actions influence individual and
group decisions. Therefore, organizations and individual persons have interests, which determine
their end. The National Steps Challenge is a profit making business with seasons of fun and
games with prices that encourage people to live a healthy life. Families and friends gather in
these exciting events in the shopping malls and neighborhoods. The popularity of its events is
due to various factors. Weber’s ideology explains why and how the company achieves it ends
through means. This is a definition of why the company designs strategies with an aim of
attaining greater profits and why people see these activities as opportunities for self-
improvements. Although it explains rationality, it has limitations (Brubaker, 2013)
Weber’s Category of Action
In order to explain this, Weber’s category of action presents different concepts for traditional,
affective, rational and substantive rationality. First, it is possible that more people see the need to
engage in healthy activities because of what they have always done. The National Steps
Challenge has seasons that motivate people to gather at these events as a tradition. Weber sees
sociology as a science that interprets social action through causal factors (Edles & Appelrouth,
2008, p. 194). In this case the number of attendants at the social events grows fom 156000 to
35000 in Season 2 because of the nationwide tradition.

Secondly, there are chances that the rewarding system captivates more people to participate. In
this case, Weber affective action answers this notion pointing out that people do things out of
utility. In this case, the company seeks to satisfy the consumer’s emotional action regardless of
the consequences. This means that participants are not afraid of the extreme exercise involving
5000 steps every day. For some, the motivation could be the tangible rewards of a shopping
voucher and the healthy behavioral change (Forbes, 2012). This thought holds that people are
social beings responsible for individual choices. Both individuals ad groups have benefits in this
case.
Rational Action supports the idea that people do things because of the underlying value. A
researcher looking into the social media craze for these activities might consider the group
influence as friends and family gather together for fun. The sophistication of being in such a fun
group motivates the consumer to participate in groups of families and friends. Consequently, The
National Steps Challenge undertakes a brand marketing strategy with a focus on developing a
quality event targeting thousands (Brennan & Croft, 2012). This factor depends on the
efficiency, reliability and status of the event. In this explanatory approach, rational action may be
substantive in that it has the ultimate goal of achieving a healthy nation. The social action may
also be formative focusing on multiple goals such as prize reward, healthy effect and group
competition.
Classical Theory and Modern Explanations
Weber’s opinion about society and changes in social change indicates that human action
influences change in society. These notions explain the essence of extreme actions in the modern
system (Burrel & Cooper, 2015). Technology influences, sporting activities, and reality shows

influence people’s decisions. Therefore, classical social theories like Weber’s approach are
effective in providing contemporary explanations. Social behavior is about conforming to
psychological reinforcements through social interactions (Homans, 1958). Weber’s
interpretivism supports symbolism and interpretation as critical aspects of cultural factors and
ideologies. Verstehen means to understand and to know deeply the ideas, values and experiences.
Used in social sciences, it takes the interpretive aspects of social phenomenon in which
participatory analysis of social action unveils reveals individual actions and reactions.
In this case, people as agents demonstrate behavior that relates to cause and effect. The study of
behavior and society in demonstrating meaning indicates that humans have different actions
explained by causal laws in which actors influence action and cause effects. Weber also
propagated that generalization on factors influencing human action brings out different
motivational factors (Wagner & Chesterman, 2014). Common conditions for social action
connect to social problems, joint actions, individual decisions and activities. This means that
people do things as a social group because of values and effects. Instrumental or value action
looks at the planned action with an ultimate goal. Affective action based on emotions indicates
personal feelings. Emotions and macro instruments have material interests and ideas contributing
to social outcome.
Critique
Warde (2015) presents a discusion on the sociology of consumption to point out that theoretical
perspectives influence uncontrolled consumption. People have different tastes and practices
according to their lifestyle. A cultural analysis of inequality trends highlight the impact of
individual decisions on social action. Weber’s ideal types of social action also stipulate that the
meaning behind an individual’s action is critical. In his opinion, observation unveils the motives

behind an individual’s action. This is what influences people’s thoughts and social change.
Although he highlights four types of actions, it is arguable that social structures alone do not
influence motives. People may engage in symbolic action but interpretations vary. Capitalists
may argue that material power influences such social gatherings (Denzin & Giardina, 2016).
Weber talks about four types of real cases and compares them. The traditional Social action
supports people action as a usual activity. However, the contemporary system has different
motivations. People do things for money, prestige, status and recognition. This is a psychosocial
approach to emotional consequences or intrinsic values. Therefore, consumers of then national
event have a self-perception that justifies their actions. Personal goals influence selective
behavior, passions and people’s commitments (Csikszentmihalyi, 2014). Although actions
depend on a conscious belief in inherent value of a person’s behavior people are subject to
experiences. The instrumental-rationale in social action has a purpose and goal, which is specific
to each individual. In this case, participants in the
Although Weber theory recognizes the need for individual meanings and understanding with
society changes, most of its focus is on society. It looks at how it shapes the individual for
symbolic interactionism. This notion revolves around the freedom to choose by considering how
it shapes people’s identities in a social event. Psychological theorists may also support Weber’s
theory pointing out that social action is because of social and individual factors (Arflken & Yen,
2014). This is the case in social justice movements in which people may have personal moral
convictions influenced by religious aspects.

Social Action and Future Research
Modified social action theories is evident in social research where rationality is instrumental in
describing the impact of organized behavior used to influence change (Cajaiba-Santana, 2014).
For example, sustainability as a critical aspect of environmental conservation looks at how the
business community, individuals, and society can gain a positive behavior change. Climate
change is a concern that all stakeholders have. However, there are challenges as to whether
governments have good intentions in implementing international greenhouse policies. It is
important to note that human beings have a selfish nature. The conflict in thoughts poses a
problem for social researchers (Neuman, 2014).
Conclusion
Social action is as a practice involves different notions on human. In order to interpret people’s
actions, Weber's Verstehen points out that it is necessary to create a meaningful impression of an
outcome. This does not necessarily focus on the consequence but on what causes it. Therefore,
people are important actors in Weber’s theory. He identifies four types of social action in which
individuals have expectations, beliefs, and feelings as well as expectations. In this case, example
people respond to The National Steps Challenge as a social event for family and friends. The
company also takes action based on the demands in the social environment. Therefore, there are
reliable explanations for social action by individuals and groups. Although the social action
approach is popular, it also faces criticism because of its inability to explain intrinsic factors of
individuals. Never the less, its explanatory approach has deeper meanings that provides insights
for researchers and decision makers.

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