Secondly, there are chances that the rewarding system captivates more people to participate. In this case, Weber affective action answers this notion pointing out that people do things out of utility. In this case, the company seeks to satisfy the consumer’s emotional action regardless of the consequences. This means that participants are not afraid of the extreme exercise involving 5000 steps every day. For some, the motivation could be the tangible rewards of a shopping voucher and the healthy behavioral change (Forbes, 2012). This thought holds that people are social beings responsible for individual choices. Both individuals ad groups have benefits in this case. Rational Action supports the idea that people do things because of the underlying value. A researcher looking into the social media craze for these activities might consider the group influence as friends and family gather together for fun. The sophistication of being in such a fun group motivates the consumer to participate in groups of families and friends. Consequently, TheNational Steps Challenge undertakes a brand marketing strategy with a focus on developing a quality event targeting thousands [ CITATION Bre12 \l 1033 ]. This factor depends on the efficiency,reliability and status of the event. In this explanatory approach, rational action may be substantive in that it has the ultimate goal of achieving a healthy nation. The social action may also be formative focusing on multiple goals such as prize reward, healthy effect and group competition. Classical Theory and Modern ExplanationsWeber’s opinion about society and changes in social change indicates that human action influences change in society. These notions explain the essence of extreme actions in the modernsystem[ CITATION Bur15 \l 1033 ]. Technology influences, sporting activities, and reality shows

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Understanding Social Action and Its Theoretical Perspectives

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