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International Business Assignment solution

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Added on  2020-01-23

International Business Assignment solution

   Added on 2020-01-23

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International Business
International Business Assignment solution_1
ABSTRACT The purpose of this report is to provide the readers brief knowledge about theinternational business and its strategic planning. The current economic status of MaxisCommunications is allowing to explore better profitable opportunities in foreign markets. Goodsand services which are produced domestically have to be changed or improvised when planninginternational expansion. There are certain factors which can hinder progress while functioning inCanada. Some of these include political instability and lack of cultural acceptance in the targetmarkets. The different types of analytical tools like PESTLE and Porter's Diamond Model areused for understanding the factors which can aid business expansion. Moreover, MaxisCommunications has to make strategic choices in planning internationalisation. Hence, themodes of entry and impact on strategic choices has been discussed in this assessment. Competition is quite tough in Canadian markets. Being closely related with the latestdevelopments in information and technology, Canada is a country that has always attractedbusinesses that have deep routed links with innovation and development. Porter's Diamondmodel helps companies in developing a broader insight about the competitive advantage thatbeholds a market situation (Doiz, Lasagabaster and Sierra, 2013). The report suggests toimplement joint venture strategy for entering into a new market which will prove beneficiary forthe cited organisation.After completely evaluating environmental situation, entry mode strategies must becritically designed and implemented. The entire structure of foreign expansion is based on thisstrategy. Maxis Communications has to enter Canadian markets with licensing or franchising asthe chief entry modes. There are more advantages related with these modes. The corporateculture and major advertising mediums that already exist in telecommunications markets ofCanada have been determined in this report. Strategic approaches to marketing and complete riskanalysis helps in building strong foundations for internationalisation processes. 2
International Business Assignment solution_2
TABLE OF CONTENTSABSTRACT ....................................................................................................................................2INTRODUCTION ..........................................................................................................................4LITERATURE REVIEW ..............................................................................................................5CRITICAL ANALYSIS .................................................................................................................7PESTEL Analysis........................................................................................................................7Porter's Diamond Model..............................................................................................................9Risk analysis ...........................................................................................................................10Market entry strategy ................................................................................................................10Impact of market entry and development strategy on choices of the company ........................11Corporate culture ......................................................................................................................12Major advertising media used in the country ............................................................................12CONCLUSION..............................................................................................................................13RECOMMENDATIONS ..............................................................................................................14REFERENCES..............................................................................................................................16BIBLIOGRAPHY..........................................................................................................................193
International Business Assignment solution_3
INTRODUCTION The growth and expansion of business functions and operations from one country toanother country or countries is internationalisation. The number of advantages linked with thisstrategic approach are enormous but there are certain implications which need to be consideredbefore implementation. Maxis Berhad is headquartered in Kuala Lumpur. The net income of thisorganisation is approximated to about 1.638 billion MYR i.e. in Malaysian currency. Thisstrategic position has been acquired by organisation with help of proper planning andimplementation of all the business operations across the globe. The company provides communications services, products and certain value addedservices to consumers and various other professional organisations. The company functions withcorporate social responsibility and has provided technologically aided education in schools andrural areas. This approach of the company has taken it, one step ahead towards sustainability.Apart from the common individuals, the organisation has been dealing with small scale retailersand business groups that distribute products of services to potential customers.Telecommunications industry has witnessed drastic changes and growth in terms ofdemands from customer side. The reason behind this growth is introduction and integration ofinternet in the lifestyle of customers (Wild, Wild and Han, 2014). Apart from voice calling andand certain communications products, the company also provides value added services to thecustomers. The internalisation process has been targeted to be implemented in Canada. The stepsor aspects which have to be explored before executing the actual strategy include performing ananalysis using PESTLE and Porter's Diamond model. This analytical information will providethe facts regarding business environment and market structure (Achtenhagen, Melin and Naldi,2013).Canada is one of the best destinations or country in which business internationalisationprocess can take place. The conditions or factors which constitute external environment ofbusinesses in Canada will be depicted in this report. Moreover, there are different analyticalaspects which shall be explained in this assessment for gaining better understanding about theinternationalisation strategy of the company Maxis Communication. The rationale behindchoosing Canada as the target country is its diverse culture and greater acceptability towards new4
International Business Assignment solution_4

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