Brand Management of Mazda Motor Corporation

Brand Management-Mazda
Motor Corporation

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Driving Matters

Introduction
○ Introduction to the Mazda
○ Critique of Brand Elements
○ Brand Resonance Model
○ Brand Salience
○ Brand Performance
○ Brand Imagery
○ Brand Judgements
○ Brand Feelings
○ Brand Resonance
Conclusion
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○ Founded in the year
1920 with
headquarters in
Japan and is led by
Masamichi Kogai.
○ Strong brand
creation in the
category of
manufacturing of
Passenger cars and
commercial
vehicles.
○ Brand name is
synonymous of
Mazda Motor Corporation
○ One of the most
loved companies in
the world which
hires over 48,000
employees.
○ Diversified Target
Market due to
increased Brand
awareness.
○ High focus on
creating a Unique
Brand identity ad
Brand Imagery
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