MBA 563: Digital Marketing Website Analysis of Phinix Marketers

This report provides a comprehensive analysis of Phinix Marketers, a social media marketing consultancy based in Toronto, Canada. The report begins by outlining Phinix Marketers' goals, which include providing market intelligence to empower clients in various sectors such as healthcare, e-commerce, restaurants, hotels, real estate, and B2B industries. The report details the company's mission to offer global multi-device market intelligence and 24/7 customer support. It then describes the target audience and specific marketing approaches for each sector, emphasizing the use of SEM, SEO, and loyalty programs. The report also establishes the website's specific goals, following the SMART principles, and outlines a detailed timeline for achieving them. Furthermore, the report covers the choice of the domain name, emphasizing its memorability and user-friendliness. The core of the analysis delves into the website's information architecture, presenting a sitemap and detailed descriptions of key pages, including the homepage, contact us, industries, videos, our services, and partners. Each page description highlights the benefits and functionalities, such as the use of videos to engage visitors and the role of the "Our Services" page in promoting brand awareness and driving website traffic. The report also includes wireframe diagrams to illustrate the website's layout and structure.