MBA 563 digital marketing PDF

MBA 563 DIGITAL MARKETING
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Section 1: Goals and Target audience
A brief description of Phinix Marketers
Phinix marketers is a social media marketing site. The site is a consultant marketing site
which helps other organization such as hotels and restaurants on the best marketing models. It
also help organization connect with people on an international scale. The major aim of the site is
to empower their customers in giving them insights that they need so as to win their market.
Phinix marketers are located in Toronto Canada.
The overall purpose of phinix marketers
The mission of the company is to give customers that global multi-device market
intelligence so that their customers can understand and even track their market share. The
organization website provides a 24/7 assistance to their customers via live chat
The target audience for the site
Phinix marketers help organizations to understand their markets. The targets audience of
the organization website is those in the healthcare industry, e-commerce, restaurants and hotels,
real estate marketing, and B2B industries.
To the health industry, the website will be engaging with the consumers in that sector.
One of the sectors helping in searching for the very best talent which will be outside healthcare.
This will help an organization to be patient-based than being policy-based. With E-commerce the
site will help in meeting the various E-commerce channels which are search engine marketing
commonly known as SEM; this will help reach on Google efforts. The site will also help in
meeting SEO advertising methods. To the restaurants, the website will help in creating loyalty to
the current hotel and restaurants programs. This will help in building a good rapport of an
organization clientele. Second, with the site it will help in showing on top of Google search

engine when people are looking for a place to eat. If the restaurants may be serving Greek food
and someone where in Canada is searching for that place, the website together with Google will
help in directing the customer into that place. The site will give a reason as to why they need to
choose for a certain restaurants over others. In addition, the site will help in listing hotels that
come-up on Google. Together with other tools such as Yext it will help local listing which will
be across several sites. The website will help in reaching out to the local community i.e. reaching
out to the target market for all the organizations. Most of Canadians look-up for hotels and
restaurants online before moving out so it will goes without saying that this website will help
hotels and restaurants in realizing new customers especially the low level hotels; most people
usually want to view the hotel or the restaurant menu, address, phone number and hours and
since phinixmarketers website is a user-friendly it will help in clients in providing all the
information that it could be needed
Specific goals for the website
Coming up with a website is like running a business; this means that without very clear
goals is just like driving or pricking a direction without knowing exactly where you are going.
The major importance of setting up a goal before embarking in designing a website is that it
helps in measuring the success of the website and re-assessing the business goals. It also helps in
keeping the website building team focused. When setting the phinix marketers goals rules of
SMART goals were followed i.e. the goals set were required to be specific. This helped in
identifying why, which, who, what, and where. Second, all the goals were measurable; all the
goals were required to measure one progress. This also rule will help in breaking the goals into
smaller goals. The goal was to be attainable and relevant. The goal when building up a website is
to drive the organization priorities. All the goals as indicated in the table ought to have a time-

frame which was to be measured against. This is done by giving each and every goal a certain
attainable and specific due data which is bound by time. All the goals ought to be planned,
tracked, and written. All goals are required to be heard but not being too hard [ CITATION Kez17 \l
1033 ].
Table 1 below highlights ten specific goals of for the website
Website goal Deliverable Time Frame
Setting up the required
resources (Xammp and
WordPress)
Local host server running on
the computer browser and
full integration with
WordPress
1 day
Creating database (SMM) on
the XAMMP database
WordPress running in local
host computer
1 day
Creating homepage Slider page running on the
homepage
1 day
Creating contact us page Contact us page with a live
chat
1 day
Industries page Industries page integrated
with other pages
1 day
Creating links to social media
pages
Facebook, WhatsApp, and
LinkedIn icons integrated
with the homepage
1 day
Creating videos page The videos page integrated
with the homepage
1 day
Creating our service page Service page integrated with
the homepage
1 day
Creating a sidebar Sidebar integrated with the
homepage
1 day
Creating footer Footer integrated with the 1 day