Stakeholder Management and Strong Relationship in Tesla Motors

Running Head: MBA ASSIGNMENT
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MBA Assignment
12/27/2018

MBA ASSIGNMENT
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Executive Summary
Tesla motors has been successful corporation over years and fulfils the needs and
expectations of various stakeholders such as employees, customers, suppliers, investors and
others within company. The needs and interests of the company are fulfilled through the
corporate social responsibility strategy that ensures the ecological balance and sustainability
in the environment. Thus, the report has discussed well all the relevant aspects of stakeholder
management and strong relationship in the company. This has indicated effectively about the
corporate effectiveness and reputation of the company in the automotive industry that acts as
the major success factor behind Tesla.

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Contents
Introduction...........................................................................................................................................3
Company Overview...............................................................................................................................3
Tesla Stakeholder View of the organisation..........................................................................................4
Stakeholder analysis for four selected Stakeholder groups....................................................................6
Stakeholder category identification and generic programs for stakeholders..........................................7
Recommended strategic programs for the four selected stakeholders groups with the reasons.............8
Conclusion.............................................................................................................................................9

MBA ASSIGNMENT
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Introduction
The report will outline and provide an idea of different aspects of stakeholder analysis and
the crucial influence of these factors on the organisation’s strategic development. The
analysis of the important individuals, as stakeholder and their contribution towards the
development of the organisation, Tesla Motors in a strategic manner. The mechanism of the
stakeholder analysis can be used as it defines the mechanism to assess the system of
organisation and the key changes that are relevant and important to the various members or
stakeholders in the organisation. The concept or process of stakeholder analysis considered as
a crucial part of the stakeholder management in any organisation. An organisation must
identify all the stakeholders and fulfil their varying needs and interests. Thus, in this
assignment, the report will identify four important groups of stakeholders in the company and
the generic strategic program has been provided for each of the groups. Moreover, the
analysis will also include the reasons behind the strategic programs taken for each individual
as a stakeholder.
Company Overview
An American automotive company Tesla Inc. (formerly Tesla Motors) is located in
California and the key founders of the corporation are Elon Musk, J.B. Straubel, Lan. Tesla
deals mainly in the production of the electric cars and solar panel manufacturing using solar
city. The current Chief executive officer of the company, Elon Musk has envisioned Tesla to
emerge as the company has been engaged in IT operations, and termed as an independent
automaker (Tesla, 2018). The objective behind operating the independent automaker is to
provide offerings at an affordable rate to the customers In addition to the manufacturing of
the electric vehicles, and the company is focused on making high investments for the
installation of solar and energy products. In consideration, to the above context the company
has been widely recognised for the high performing electric vehicles in the industry (Cekic,
Surlan and Kosic, 2017).
Mission and Vision statement of the company
Tesla’s mission and vision statements highlight and provide the significant information about
their high electric automobile manufacturing and other related activities. Tesla has the
mission to drive the transition of the world towards the sustainable energy which emphasizes