(PDF) Pestle analysis introduction
Added on 2021-04-21
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Running head: MBA ASSIGNMENTMBA AssignmentName of the StudentName of the UniversityAuthor Note
1MBA ASSIGNMENTExecutive SummaryThe purpose of this report is to analyze the theories used in the EBI cycle of inquiry. Thetheories analyzed in this report will be PESTLE, Micro Environment Analysis, Marketing MixAnalysis and Internal Marketing Model Analysis. In this report the importance and method ofimplementing the theories in the practice will also be discussed. Finally, the result ofimplementation of the theories has been discussed in the report.
2MBA ASSIGNMENTTable of ContentsIntroduction......................................................................................................................................3Discussion........................................................................................................................................3Importance of implementing PESTLE in my practice................................................................3Analysis of PESTLE theory.........................................................................................................4Political Factors.......................................................................................................................4Economic Factors....................................................................................................................4Socio-Cultural factors..............................................................................................................4Legal factors............................................................................................................................5Technological factor................................................................................................................5Ecological and ethical environment.........................................................................................5Theory of Micro environment analysis........................................................................................5Importance of Micro environment Analysis............................................................................5Market......................................................................................................................................6Competitors..............................................................................................................................6Suppliers..................................................................................................................................7Distributors..............................................................................................................................7General public and media........................................................................................................7Analysis of Marketing Mix Theory.............................................................................................8Importance of marketing mix..................................................................................................8
3MBA ASSIGNMENTPlace.........................................................................................................................................9Price.........................................................................................................................................9Promotion................................................................................................................................9People....................................................................................................................................10Analysis of the internal marketing model..................................................................................10Results........................................................................................................................................10Conclusion.....................................................................................................................................12Reference List................................................................................................................................13
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