MBA Assignment on Macy's: Trends, Ethics, Decision-making and Impact

Running head: MBA ASSIGNMENT
MBA assignment
Name of Student
Name of University
Author Note

1MBA ASSIGNMENT
Table of Contents
I. Background information.........................................................................................................3
II. Trends....................................................................................................................................4
A. Business Environment.......................................................................................................4
B. Description.........................................................................................................................7
C. Impact................................................................................................................................8
III. Ethics....................................................................................................................................8
A. Issues.................................................................................................................................8
B. Alignment..........................................................................................................................9
C. Sustainability...................................................................................................................10
IV. Decision-making................................................................................................................11
A. Decision...........................................................................................................................11
B. Culture.............................................................................................................................12
C. Stakeholder......................................................................................................................13
V. Impact..................................................................................................................................13
A. Community......................................................................................................................13
B. Global Environment.........................................................................................................14
VI. Outcomes...........................................................................................................................15
A. Efforts..............................................................................................................................15
B. Alignment........................................................................................................................16
C. Impact..............................................................................................................................17

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VII. Conclusion........................................................................................................................18
Bibliography.............................................................................................................................19

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I. Background information
Macy’s is an American Department store chain that was founded in 1858. Rowland
Hussey Macy developed the store into a Federated Department Store in 1994 and is affiliated
with clothing department situated in Bloomingdale’s (Macys.com, 2018). As of 2015, Macy’s
is the largest departmental store in the US with locations in more than 669 places. The
product and services developed by Macy’s include clothing, footwear, accessories, bedding,
jewellery and other beauty products (Macys.com, 2018).
It provides clothes to all parts of the US either by making the products available at its
physical stores or by providing online distribution of the products. Therefore, the
development of latest application related to Macy’s can be considered as one of the
advantageous factors for the company. The target stakeholders of the company include the
customers, employees and the financial investors (Macys.com, 2018). At the same time,
collaboration with Bloomingdale’s can be considered as a major stakeholder for the business.
The mission of the company is to create customer satisfaction by ensuring that a wide range
of clothing collection is made available at a cheap cost.
Therefore, the internal stakeholders such as the employees and financial investors aim
to provide quality products by continuous improvement so that the interests of the external
stakeholders like the customers can be maintained. At the same time, suppliers like
Bloomingdale also assist Macy’s to maintain a good relationship with the customers and
continue business deals with the company (Macys.com, 2018). The following points highlight
the trends, ethical consideration, decision-making system and the impact Macy’s have in the
retail market industry.

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II. Trends
A. Business Environment
The following analysis would reveal the external environment in which Macy’s, the
American supermarket chain operates:
Political:
The political factors affecting the business of Macy’s includes the policies made by
the Government of the United States of America. According to the Government of the United
States of America, the country is a top producer and marketer of textiles of diverse types and
uses including designer fabric. This government of the country has strong bilateral ties with
most of countries in the world. This factor enables the premium textile and fashion stores like
Macy’s acquire high-end products like shoes and clothing (selectusa.gov, 2018). The strong
political relationship of the US with markets like Europe, South America, Asia and South
America. This also provides the American premium market chains expand into other nations
which results in increase in their revenue and capital base.
Economic:

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Figure 1. GDP graph of the USA
(Source: Tradingeconomics.com, 2018)
The United States of America experiences high economic growth with a GDP of
18.57 billion USD. The high rate of GDP experienced by the nation encourages growth of
industry and creates employment opportunities. The premium shopping chains a result can
use the financial resources available in the American market to open and expand their
business. The next important factor, which has bolstered growth of premium shopping chains
in the country, is the high acceptability of USD and its high exchange rate in the international
market. This allows the American shopping chains to import products from several markets at
lower rates and export products at higher rates. This helps the American shopping companies
earn high profits. The market of the United States has a wide network of financial institutions
among which many have global presence. This enables the American shopping chains to
avail financial mobility in most of the countries (Christopher, 2016). These factors encourage
growth and expansion of international shopping chains like Macy’s..