Takeda Pharmaceuticals Japan: Examining CSR's Impact on Brand Loyalty

This case study investigates the influence of corporate social responsibility (CSR) on brand loyalty, using Takeda Pharmaceutical Company's over-the-counter (OTC) medicines in the Japanese market as a focal point. The research methodology involves surveying adult consumers who purchase OTC medicines in Japan, gathering data on their demographics, purchasing habits, and selection criteria. Participants are questioned about their awareness, views, and evaluations of Takeda's CSR activities through both closed-ended and open-ended questions, exploring their expectations for the company's CSR endeavors. Confidentiality and anonymity are prioritized throughout the study, with data securely held and destroyed after three years. The findings aim to provide valuable insights for enterprises seeking to enhance their CSR activities and foster brand loyalty.

Brief summary of research
This study focuses on evaluating the impact of corporate social responsibility
(CSR) on brand loyalty based on a case study of Takeda pharmaceutical
company, OTC (over-the-counter) medicines* in the Japanese market.
1. Why have I been asked to participate?
This study focuses on adults who purchase OTC (over-the-counter) medicines
in Japan.
2. What will I be asked to do?
Firstly, the demographic information will be asked by the participants,
experience of purchasing OTC medicines and your selection criteria for OTC
medicines as closed-ended questions. Secondary, your awareness, view and
evaluation for Takeda CSR activities will be asked as close-ended questions.
Lastly your expectation to Takeda CSR activities will be asked as an open-
ended question.
It will take around 15-20 minutes for this survey through Google Forms.
You can avoid answering any questions if you do not wish to.
There will be both open and close-ended questions. For the open ended
questions, you can send your opinions and thoughts within limited word count.
3. Will my participation in the study be kept confidential?
Yes, your participation in the study will be kept confidential. If something
confidential information is given, it is marked ‘confidential’. As for anonymity, an
individual cannot be identified from the information in both questionnaire
(Google Forms) and its analysis.
The results will be written in an anonymized format. Every attempt will be made
to ensure anonymity, but it may not be possible to guarantee complete
obscurity.
4. What are the likely benefits of taking part?
There will not be any direct benefits to participants. The main benefit is to be
educational because of master’s research. However, there are few previous
studies related to this theme and the findings will be useful for enterprise’s CSR
activities.
5. Are there any possible disadvantages or risks to taking part?
There could be a risk of boredom and fatigue as the questionnaire would take
15-20 minutes to complete. Participants can avoid this risk by taking breaks
whenever necessary. There also could be a risk of anonymity as described in
No.3. Participating in the study does not affect participant’s legal rights.
6. Whether I can withdraw at any time and how?
Yes, it can be withdrawan from the study at any time without giving a reason.
Participants can send an e-mail to [e-mail] stating that he/she
needs to withdraw. If you have provided any data up to this point, the
researcher will seek your permission to use the anonymized data or those have

removed. Participants can inform the researcher if they need to withdraw on or
before 25-Feb-2017 as after this date, researcher will start finalizing the
research findings. It will not be possible once the researcher have written thesis.
Participant can avoid answering any questions that they do not wish to.
7. What will happen to any data that are collected from you?
The data is securely held and stated by the researcher. The information will be
held for 3 years after completion of the project and then it will be destroyed.
Personal identifiable information (Consent forms) should be kept separately
from the data. When you are interested in the research findings, please contact
the researcher. Researcher will explain you the summary of research findings
after completing the post major project.
Version control
Version No.: V 1.0
Version Date: 14th February 2017