Evaluating Research Articles
Added on 2020-05-28
6 Pages1182 Words126 Views
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1MBA Global Research MethodsbyCourse:Tutor:University:Department:Date:
2Brengman, M., Geuens, M., Weijters, B., Smith, S.M. and Swinyard, W.R., 2005.Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-culturalvalidation. Journal of Business Research, 58(1), pp.79-88.This article, “Segmenting Internet shoppers based on their Web-usage-related lifestyle: across-cultural validation”, by Brengman Malaika, Geuens Maggie, Weijters Bert, Smith ScottM. and Swinyard William.R seeks to find out the cross-cultural validity of the Internetshopper lifestyle scale of Smith and Swinyard’s study in Belgium. The context of theresearch problem is relevant to the study because it replicates an established research andlater uses the resultant instrument to segment the American and Belgian online audience withthe aim of examining the cross-cultural validity of internet shoppers based on their Web-usage-related lifestyles.The sampling frame is clear. However, it does not accomplish the required expectation. Thecriteria for the inclusion of the participants in the study are the household heads with homeinternet and e-mail access. A response rate of 19% is additional evidence of therepresentation (p.81). The sample sizes of Belgium and United States are not equal. However,the authors state that this is not a hindrance to the generalisation of the research outcomesbecause this is a cross-cultural validation, not cross-cultural segmentation. Later on, theauthors turn out to say that the both the American and Belgium samples were notrepresentative of the online populations.The study relies heavily on secondary data since it replicates the research done by Smith andSwinyard (2001) and uses the internet shopper lifestyle scale measurement instrument todraw primary data. The study has also drawn evidence from various existing relevant studiesto provide in-depth background information on the research topic. The study has generatedcomprehensive primary data for analysis and interpretation.
3The research used an online e-mail survey where respondents filled questionnaires and sentthem back via e-mail. The procedure for the use of the research instrument is outlined in thestudy. The survey also used the internet shopper lifestyle scale measurement developed bySmith and Swinyard (2001) as an instrument in the comparison of the cross-cultural validityof internet shoppers based on the Web-usage related lifestyles. The approaches to data analysis are outlined as it involves replication of existing study.Furthermore, a subdivision of the subheadings into subsections for analysis such as samplingequivalence, construct equivalence and measure equivalence (p.81-82) provides an in-depthanalysis of data. Also, a statistical method is mentioned in the results section as well as the p-values. Pearson is used to calculating the p-values.The presentation of the findings is clear and unambiguous. The figures of the CFA outcomesfor both American and Belgian samples are presented as well as the tables. Each table has aprecise scale for measurement below as recommended. The title of the tables and figures arealso complete. Finally, the general presentation and outline of the survey is clear and issubdivided into standard subsections such as abstract, introduction, literature review,methods, analysis and conclusions.Paula Hyde, Anne McBride, Ruth Young and Kieran Walshe, (2005),"Role redesign: newways of working in the NHS", Personnel Review, Vol. 34 Iss 6 pp. 697 - 712The article, "Role redesign: new ways of working in the NHS", by Paula Hyde, AnneMcBride, Ruth Young and Kieran Walshe seeks to study the introduction of role-redesign inthe NHS and point out the effects for occupation associations. The research problem being
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