Analysis of role of employee’s motivation in company’s success

This dissertation proposal explores the role of employee’s motivation in the success and growth of an organization, using ASDA as a case study. It examines the significance of employee motivation, various motivational theories, and the barriers faced by companies in motivating their workers.

Dissertation Proposal

Table of Contents
INTRODUCTION...........................................................................................................................1
Overview of topic...................................................................................................................1
Literature review..............................................................................................................................2
To identify the significance of employee’s motivation in context of an organisation...........2
To determine the role of employee’s motivation in success and growth of an organisation. 2
To study various motivational theories that could be use by ASDA to motivate its employees
................................................................................................................................................3
To determine the various barriers that company face to motivate its workers.......................4
Research methodology.....................................................................................................................6
Outline of potential findings............................................................................................................6
Research plan of activities and timings...........................................................................................7
REFERENCES................................................................................................................................9
Research Ethics approval form........................................................................................................9

Research topic: Analysis of role of employee’s motivation in company’s success.
INTRODUCTION
Overview of topic
Motivation is derived from the term motive which means drives, needs and wants of an
individual. It is a procedure that influence or direct the behaviour of an individual in a specific
direction. Employee’s motivations mean that forces and factors that encourage employees to
perform well at workplace. In order to develop a motivated workforce, it is very essential for
managers to first determine the factors that persuade the performance of employees at workplace
because it is not necessary a single element can encourage everyone to work well (Porter,
Riesenmy and Fields, 2016). So determine the forces that motivate employees to perform their
best at workplace is very essential. ASDA is a British supermarket that deals in variety of
products including grocery, financial, merchandise and many more. It is essential for company to
motivate their workers so they contribute more in success of firm and company can attain its set
objectives. Number of techniques and theories of motivation are there that can be employ by
company to enhance the motivation level of its workers through which it can generate a large
number of revenue. Motivation of employees always remain the main concern of management as
this help company in achieve its predetermined goals and objectives.
Research aim: “To study the role employee’s motivation in success and growth of an
organisation” A case study on ASDA.
Research objectives:
 To identify the significance of employee’s motivation in context of an organisation.
 To determine the role of employee’s motivation in success and growth of an organisation.
 To study various motivational theories that could be use by ASDA to motivate its
employees. To determine the various barriers that company face to motivate its workers.
Research questions:
 What is the significance of employee’s motivation in context of an organisation?
 What is the role of employee’s motivation in success and growth of an organisation?
 What are the various motivational theories that could be use by ASDA to motivate its
employees?
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 What are the various barriers that company face to motivate its workers?
Literature review
This is known as one of the most essential component of research as this support in
collection of relevant data require to carry out investigation. Different secondary sources and
material are used by investigator such as books, article, research papers and many more.
To identify the significance of employee’s motivation in context of an organisation
Employee’s motivation can be define as the level of their commitment, energy and
creativity that they bring with them to do their jobs. Every company find various ways to
motivate workers to attain their set goals and objectives (Fiaz, Su and Saqib, 2017). Employees
play a crucial role in success of an organisation so keep them motivated is essential for every
enterprise. Motivated workers bring a level of enthusiasm at workplace that help in create and
maintain a productive culture at workplace. In context of ASDA, it is very essential for both
managers and leaders of entity to make the entire workforce motivated so they can perform their
job roles in effective manner and company can attain its set goals with given time period.
Motivated workers are the one that improve productivity of enterprise, improve their
commitment, offer job satisfaction to them and many more. All these are the major benefits
associated with motivated workforce at enterprise so it is very essential for ASDA to make their
employee’s motivated towards their job roles and responsibilities.
To determine the role of employee’s motivation in success and growth of an organisation
Employees or workforce of an organisation is known as one of the most essential assets
of every organisation as there are the one who perform number of job roles at workplace and
help company in better satisfy the needs and wants of its target customers. Actions and decision
of workers contribute a lot in success or failure of a company (Kuvaas and et. al., 2017). In order
to achieve growth and to become more successful, it is very essential for an organisation to have
a motivated workforce. With this, company can better deal with the situation of contingency, can
provide innovative solutions to business problems, can be more productive and can ensure
effective utilisation of all business resources. So motivation of workers plays a big role in
success of enterprise so all efforts should be done by managers of ASDA in order to build an
effective workforce. With this, company can fulfil the specific requirements of its customers and
can capture a large market share by which company can sustain in market for long time period.
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To study various motivational theories that could be use by ASDA to motivate its employees
According to McQuerry L. 2019, Motivation is a term which describe the desire of an act
in order to achieve goals and objectives and also considered as the crucial element in developing
and attaining prominent goals and objectives. Motivation has many sources and for this people
have many motives as it can be intrinsic which depicts that inspiration come from inside and
extrinsic depicts that inspiration comes from outside forces (7 Techniques for Increasing
Motivation, 2020). In relation to ASDA, various motivational theories are used by company to
motivate their employees to improve and enhance their overall performance that are discussed as
underneath:
Alderfer's ERG theory: This theory believes that each need carry some sort of values and
also divided under lower and higher needs as some of the levels gets overlap in terms of
physiology, security and social needs also with the tiny line among social, esteem and self
actualisation (Kuranchie-Mensah and Amponsah-Tawiah, 2016). As this theory comprises
Maslow's needs and its classification is discussed as under:
Illustration 1: Alderfer’s ERG Theory Existence needs: This need comprises all the requirements that are related to the
physiology and safety factor of human beings and also include the prerequisite related to
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the survival (Hur, Moon and Ko, 2018). For this, both the needs of Maslow are grouped
into one category as for the same nature and also influences the behaviour of individual. Relatedness needs: These needs describe the social needs that a person required to
develop relationships. For this, these needs include the Maslow's social needs and also
become the part of esteem needs that is derived form the relationship with other people. Growth needs: For this, these needs cover the self actualisation needs and also become
the part of esteem needs including the internal to the individual like feeling of being
unique and personal growth. For this, growth needs impacts the person to show their full
potential in the existing atmosphere.
Herzberg's motivation-hygiene theory: It is proposed by Frederick Herzberg and
considered as two factor theory as according to this, there are various job factors which can
satisfy the needs to individual and other factors prevent dissatisfaction. This theory study various
variables that are perceived to be desirable to attain goals and objectives and also useful in
avoiding undesirable situations (Menges and et. al., 2017). In relation to describe it with ASDA
various elements are discussed as: Hygiene factors: This theory is useful in identifying and maintaining hygiene factors that
are not become the part of intrinsic but also related to the conditions in which effective
job needs to be performed. For this, it becomes the policy of ASDA and applies in the
administration, technical supervision, job security, working conditions, personal life and
so on.
 Motivational factors: This factors put positive impact on the functioning of company and
employees as there are many factors which motivate employees such as recognition,
achievement, advancement, possibility of growth and so on (Howard and et. al., 2016).
Increment in these factors helps in satisfying their employees and decrement in these
factors does not impact the level of satisfaction.
To determine the various barriers that company face to motivate its workers
According to Eschbach R. 2018, In order to motivate employees, effective
communication is important as it is useful in conveying things in proper manner. Productivity is
the lifeline of any business and for this, employers work extra by expecting long working hours
and in relation with this, they make extreme demand regarding their efforts (Five Barriers to
Success and Motivation, 2020). For this, its consequences include demotivation and
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unproductive team and also describe various barriers that arises while motivating the employees
of ASDA. For this, various barriers which occurs in relation with ASDA are discussed as under: Poor communication skills: Writing and speaking in clear manner is important to
achieve success for this, listening plays an essential role as without this, communication
remain incomplete. Communication is the key to motivate employees regarding
performing their job roles. For this, talking is important with friends and family
concerning the vision as it helps in improving and practising the communication skills
(Mikkelsen, Jacobsen and Andersen, 2017). This can become challenging but also
become helpful in order to understand proper communication suited on which condition.
Improvised communication skills is useful in self advocating and also contribute towards
the success. Availability of resources and opportunities: In order to learn and take control suitable
skills are required to seek out the resources which is helpful in building effective skills.
For this, many employees does not get the presence and availability of resources in
adequate amount as it can impact the vision and attitude towards the loss of vision. This
can cause lack or shortage of resources and opportunities. For this, resources and
company should be in supportive nature with effective vision and does not find
satisfaction with one resource.
 Clarity and uncertainty: It defines the clarity and transparency regarding the target and
objectives. As if manager and employees both are not clear with their words then its can
develop difficulty in order to attain goals and objectives. For this, breaking down goals
into measurable targets becomes easier to sustain and obtain motivation level. For this,
developing clear outcomes is useful in identifying and determining the success factor that
provide sense of accomplishment (Liu and et. al., 2016). For this, responsibility plays an
important role in order to achieve effective goals and objectives and also clearly describe
them in an effective manner. Moreover, blaming can also become another factor as it can
hinder the overall performance of employees as most of time blame each other while
giving justification for the lack of progress. As in regard of this, employers and managers
of ASDA need to guide their employees and also remove arising awkwardness among
their employees.
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Research methodology
This section specified that specific techniques and procedures followed by researcher to gather
and analyse the data. This allows target audience to evaluate the validity of study.
Sources of data collection: Collection of data is known as one of the most essential part
of research. Number of sources are there that can be use by researcher to collect data for
research. Primary and secondary are the two major type of sources that could be used by
researcher. Primary method of data collection is the one in which researcher use questionnaire,
survey and observations. Main benefits of this method of data collection is that it helps
researcher in gather first hand and useful data for the research but at the same time is very costly
and time consuming. Secondary sources of data collection consist use of books, journals and
websites. Use of primary source for current research work ensures more authentic data collection
directly from respondents and also lead collection of up to data. Further, use of secondary
sources ensures better framework and support for current investigation.
Research method- out of two vital research method i.e. qualitative and quantitative use of
quantitative seems more suitable for current research as it lead to easy and presentation of data in
numeric terms.
Research philosophy: This concept of research is divided into two section interpritivism
and positivism. For this project, researcher will use positivism philosophy as this support in
analyse quantitative data. Use of positivism philosophy ensures a more practical and scientific
research thus, useful for current investigation.
Research approach: Inductive and deductive are the two major approaches of research.
For present research, deductive research approach will be used because this as this make the
process of data analysis more easy. Inductive approach will not be used in present research as
this requires more time and resources. Use of deductive approach is made for current
investigation as it lead to more better analysis and evaluation of quantitative research data.
Outline of potential findings
The potential findings of current research work would includes a better understanding about
the concept of employee’s motivation in context of an organisation together with determination
of role of employee’s motivation in success and growth of an organisation. Beside this, the
current investigation wills also facilitates a better study and knowledge about various
motivational theories that could be use by an organisation to motivate its employees. Along with
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this, the current project is also helpful in determining the various barriers that company face to
motivate its workers together with suggesting strategies to overcome these barriers in order to
have higher motivation and efficiency level in employees.
Research plan of activities and timings.
Use of following Gantt chart is made for current investigation as it lead to better planning of
activities through more clear and scientific presentation of all task along with their Timings.
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REFERENCES
Books and Journals
Fiaz, M., Su, Q. and Saqib, A., 2017. Leadership styles and employees' motivation: Perspective
from an emerging economy. The Journal of Developing Areas, 51(4), pp.143-156.
Howard, J and et. al., 2016. Motivation profiles at work: A self-determination theory
approach. Journal of Vocational Behavior. 95. pp.74-89.
Hur, W.M., Moon, T.W. and Ko, S.H., 2018. How employees’ perceptions of CSR increase
employee creativity: Mediating mechanisms of compassion at work and intrinsic
motivation. Journal of Business Ethics. 153(3). pp.629-644.
Kuranchie-Mensah, E.B. and Amponsah-Tawiah, K., 2016. Employee motivation and work
performance: A comparative study of mining companies in Ghana. Journal of Industrial
Engineering and Management (JIEM). 9(2). pp.255-309.
Kuvaas, B and et. al., 2017. Do intrinsic and extrinsic motivation relate differently to employee
outcomes?. Journal of Economic Psychology, 61, pp.244-258.
Liu, D and et. al., 2016. Motivational mechanisms of employee creativity: A meta-analytic
examination and theoretical extension of the creativity literature. Organizational
behavior and human decision processes. 137. pp.236-263.
Menges, J.I and et. al., 2017. When job performance is all relative: How family motivation
energizes effort and compensates for intrinsic motivation. Academy of Management
Journal. 60(2). pp.695-719.
Mikkelsen, M.F., Jacobsen, C.B. and Andersen, L.B., 2017. Managing employee motivation:
Exploring the connections between managers’ enforcement actions, employee
perceptions, and employee intrinsic motivation. International Public Management
Journal. 20(2). pp.183-205.
Porter, T.H., Riesenmy, K.D. and Fields, D., 2016. Work environment and employee motivation
to lead. American Journal of Business.
Online
7 Techniques for Increasing Motivation. 2020. [Online] Available through
<https://smallbusiness.chron.com/7-techniques-increasing-motivation-55420.html>./
Five Barriers to Success and Motivation. 2020. [Online] Available through
<https://www.second-sense.org/2018/04/five-barriers-to-success-and-motivation/>./
Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your
unit tutor. Please complete this form in good time before your research project is due to
commence.
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Section 1: Basic details:
Project title:
The selected topic for current research project is, “To study the role employee’s motivation
in success and growth of an organisation” A case study on ASDA.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
Interviews No
Questionnaires Yes
Observations Yes
Use of personal records No
Data Analysis Yes
Action Research No
Focus Groups No
Others (Please specify) : n/a
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Yes
Who are the participants? Tick all that apply:
Ages 12-16: No Young people aged: 17-18 No Adults: Yes
How will participants be recruited (identified an approached)?
From employees of ASDA.
Describe the processes you will use to inform participants about what you are doing:
Use of notice boards, e-mails and other online channels will be made
How will you obtain consent from participants? Will this be written? How will it be made clear to participants
that they may withdraw consent to participate at any time?
Consent will be obtain through signing written consent form.
Studies involving questionnaires: will participants be given the option of omitting questions that do not wish
to answer?
Yes
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent to be
observed.
Yes
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Will you debrief participants at the end of their participation (i.e give them a brief explanation of the study)?
Yes
Will participants be given information about the findings of your study?(This could be a brief summary of
your findings in general)
Yes
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes
Who will have access to the data and personal information?
Only Researcher and tutors
During the research:
Reseacher/Supervisor
Where will the data be stored?
Stored in DOC document with the use of USB and Laptop
Will mobile devices such as USB storage and laptops be used
Yes
If Yes, please provide further details:
After the research: the data will be safely disposed
Where will the data be stored?: USB/Laptop
How long will the data and records be kept for and in what format?
Three to five months
Will data be kept for use by other researchers? No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please
outline how you will deal with these: N/A
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent. Yes
 Potentially vulnerable participants. n/a
 Sensitive topics n/a
 Risk to participants and /or researchers: n/a
 Confidentiality/anonymity: Yes
 Disclosures/ limits to confidentiality: Yes
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection). Yes
 Reporting: Yes
 Dissemination and use of your findings: Yes
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes
I confirm that to the best of my knowledge:
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The above information is correct, and this is a full description of the ethical issues that may arise in the
course of my research
Name: Date:
Please submit your completed form to your tutor and also attach to the Research Proposal when
submitting to Turnitin.
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