Analysis of role of employee’s motivation in company’s success

Dissertation Proposal

Table of Contents
INTRODUCTION...........................................................................................................................1
Overview of topic...................................................................................................................1
Literature review..............................................................................................................................2
To identify the significance of employee’s motivation in context of an organisation...........2
To determine the role of employee’s motivation in success and growth of an organisation. 2
To study various motivational theories that could be use by ASDA to motivate its employees
................................................................................................................................................3
To determine the various barriers that company face to motivate its workers.......................4
Research methodology.....................................................................................................................6
Outline of potential findings............................................................................................................6
Research plan of activities and timings...........................................................................................7
REFERENCES................................................................................................................................9
Research Ethics approval form........................................................................................................9

Research topic: Analysis of role of employee’s motivation in company’s success.
INTRODUCTION
Overview of topic
Motivation is derived from the term motive which means drives, needs and wants of an
individual. It is a procedure that influence or direct the behaviour of an individual in a specific
direction. Employee’s motivations mean that forces and factors that encourage employees to
perform well at workplace. In order to develop a motivated workforce, it is very essential for
managers to first determine the factors that persuade the performance of employees at workplace
because it is not necessary a single element can encourage everyone to work well (Porter,
Riesenmy and Fields, 2016). So determine the forces that motivate employees to perform their
best at workplace is very essential. ASDA is a British supermarket that deals in variety of
products including grocery, financial, merchandise and many more. It is essential for company to
motivate their workers so they contribute more in success of firm and company can attain its set
objectives. Number of techniques and theories of motivation are there that can be employ by
company to enhance the motivation level of its workers through which it can generate a large
number of revenue. Motivation of employees always remain the main concern of management as
this help company in achieve its predetermined goals and objectives.
Research aim: “To study the role employee’s motivation in success and growth of an
organisation” A case study on ASDA.
Research objectives:
 To identify the significance of employee’s motivation in context of an organisation.
 To determine the role of employee’s motivation in success and growth of an organisation.
 To study various motivational theories that could be use by ASDA to motivate its
employees. To determine the various barriers that company face to motivate its workers.
Research questions:
 What is the significance of employee’s motivation in context of an organisation?
 What is the role of employee’s motivation in success and growth of an organisation?
 What are the various motivational theories that could be use by ASDA to motivate its
employees?
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