MBA

MBA

Executive Summary.
As per this report is covering the major information related to strategic marketing plan which is
involves different tactics activities along with tools and techniques to helps for scrutinize better
outcomes as well as it also enhance high preference marketing share and evaluating plan to
seeking positive implication. To approaching further external and internal environment for
strength and weakness along with outside market opportunity and challenges which enhance
better effective to attaining marketing related competitive advantages. The finding and fact
evidence are generated on the basis of plan and measuring of detail study about target market as
well as involving targeted customer which enables to procuring more supplier and buyers, more
efficient manpower to hire and brand positing in international market that provides more
outcomes which it leads towards for productive outcomes in better way.

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1 of 1 – Presentation ...............................................................................................................1
Task 2 of 2 – Marketing Plan ..........................................................................................................1
A section in which you perform a PESTLE analysis and review Porter’s 5 forces relevant to
your organisation. .......................................................................................................................2
A section with a SWOT analysis and a stakeholder analysis of your organisation ....................4
A section in which you should develop SMART strategic objectives for the organisation .......6
A section concerning the market segment...................................................................................7
A section concerning the marketing mix. This section should
analyse the significance of the marketing mix for the organisation............................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
In the changing environment needs and wants of customers are changing day by day
where it is important for organization to introduce the new products and services that can help to
reach the target audience and maintain the higher profitability. If all organization are using
effective strategies and marketing plan then it develop their business effectively. Marketing is the
important activity which mainly uses to provide the information regarding product and services
that are going to launch by company in market (Alves and et.al., 2019). The aim of organization
is attracts the wider range of customers by understanding their needs and providing kind of
products and services so that customers feel happy and share their positive experience. This
report is based on case study of Amazon Go supermarket that is situated in UK, providing
different types of products and services to customers that can help to increase the performance
and profitability effectively. This is cashier-less supermarket which uses technology to allow
customers to pick up items and walk with them. This report is divided in two parts that will help
to understand how organization is attaining the higher profitability. The first part covers purpose
of strategic marketing, planning process, three marketing concept, significance of branding using
Amazon and concept of Brand Pyramid. The second part is about marketing plan by covering
PESTLE, Porter's 5 forces, SWOT, and SMART objectives that can help to increase sales and
performance. As a representative of Amazon it has determined that marketing plans formulated
by marketing manager after evaluating needs and wants of their customers that can help to
support the business and increase the performance in competitive environment.
Task 1 of 1 – Presentation
Purpose of Strategic Marketing
The Strategic Marketing plan is the systematic process in which it developing, processing
and manufacturing through implementing by facts and finding for better involvement evidence to
optimise positive outcomes which enables to attain more competitive advantages or edge. On
the basis of Example: Small business which is planning to offer Amazon.Go for productive
business plan in which many marketing practise involve which support to generate more
outcomes as well as direct process to shows for indicate about certain objective to attain more
objective to accomplish for setting benchmark in competitive marketplace. Meanwhile,
Amazon.Go need to propound their rectify mission, vision , objective which helps to clarity that
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