Strategic Management: Evaluation of Theoretical Concepts

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Added on 2022/12/14

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This report provides a critical evaluation of theoretical concepts in strategic management, including PESTLE analysis, Porter's Five Forces, and Ansoff Matrix. It discusses the importance of strategic management in achieving competitive advantage and better performance for companies. The report also examines the challenges faced by the International Airlines Group in developing and deploying strategies for sustainable competitive advantage. It includes an outline of the organizational context, models and concepts used in exploring strategic issues, and recommendations for the International Airlines Group.

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Strategic Management: Evaluation of Theoretical Concepts

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