Strategic Management: Evaluation of Theoretical Concepts
This document serves as a quick reference guide for the preparation of the final report for the MBA7013 Strategic Management module.
17 Pages6015 Words237 Views
Added on 2022-12-14
About This Document
This report provides a critical evaluation of theoretical concepts in strategic management, including PESTLE analysis, Porter's Five Forces, and Ansoff Matrix. It discusses the importance of strategic management in achieving competitive advantage and better performance for companies. The report also examines the challenges faced by the International Airlines Group in developing and deploying strategies for sustainable competitive advantage. It includes an outline of the organizational context, models and concepts used in exploring strategic issues, and recommendations for the International Airlines Group.
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