MBO Cinemas: Analysis of Operational Strategies and Expansion to Singapore

Running head: MBO CINEMAS
MBO CINEMAS
Name of the Student
Name of the University
Author Note

1MBO CINEMAS
Executive Summary
The business environment is highly competitive in nature and with respect to this it needs to be
understood that, any organization as present in the international market will be required to
engage in considerable measures so as to see to it that, they are successful in the long run. The
report is based on the analysis of the MBO Cinema whereby the overall operations of the firm
have been analyzed and the measures and strategies which are to be adopted by the firm in the
long run needs to be understood well. The structure of the assignment is quite simple in nature
whereby the different operational designs, staffing policy objectives and other measures to be
taken by the firm while its expansion to Singapore have been analyzed.

2MBO CINEMAS
Table of Contents
Introduction......................................................................................................................................3
About the company..........................................................................................................................3
Entry mode chosen and the country.................................................................................................4
Strengths and weakness analysis.....................................................................................................5
Strength........................................................................................................................................6
Weaknesses..................................................................................................................................7
Operational strategy and corporate objective..................................................................................7
The organizational design................................................................................................................8
Scope of expansion in Singapore...................................................................................................10
Financial capital requirements.......................................................................................................10
Staffing policy...............................................................................................................................11
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

3MBO CINEMAS
Introduction
The business environment can be understood to be very dynamic in nature and with
respect to this, it can be stated that, any business as present in the dynamic business environment
would be required to ensure that it is successfully able to engage in a good strategy which would
then go a long way in assisting the company to prosper and attain a competitive edge in the
market (Wheelen et al., 2017). The formulation of different tactics as well as the strategies assist
the firm in attaining long term success and to ensure that it is able to make the selection of the
appropriate target market and the international market where the firm would be benefitting the
most. The cinema industry is very popular and has been prospering considerably. With respect to
this, the previous assessment was based on the external environmental as well as the internal
environmental analysis of the company MBO Cinemas which is based in Malaysia. Hence, the
primary objective of the given assessment is to present an analysis of the country with respect to
which MBO Cinemas will be successfully able to expand its operations and in regard to the
same, the organization will also be able to find adequate success in the long run. In addition to
this, it also means that, the scope of expansion in Singapore along with the appropriate design of
the firm and the kind of people to be hired will also be decided at large.
About the company
The MCAT box office which is popularly doing business as MBO Cinemas can be stated
to be a chain of cinemas who are carrying out its operations in Malaysia. The cinemas can be
stated to be the third largest cinema as present in the Malaysia after the presence of the Golden
Screen cinemas and the TGV Cinemas which have attained considerable dominance
(Florey ,2015). Malaysia has a total of around 27 cinema outlets in the different states of Perak,
Kuala Lumpur, Selangor, Negeri, Sembilan, Johar and Pahang. Recently the company has