[PPTx] McDonald and Its Supply Chain

This presentation is for McDonald’s and its supply chain. The center of focus for this
presentation is its journey with a ‘Fresh Food Supply Chain’. Beef as one of its raw materials
is an important part of this journey of McDonald’s. Therefore, the presentation analyses the
different elements of the supply chain of McDonald’s to conclude whether a ‘Fresh Food
Journey’ is possible for the company.
For a ‘Fresh Food Supply Chain’, McDonald’s will need to ensure quick supplies of
fresh materials such as beef. Notably, McDonald’s is the world’s largest buyer of beef. So, it
makes sense that beef is an essential part of McDonald’s supply chain. To offer fresh beef
made foods like hamburgers McDonald's would require a supply of a huge quantity of good
quality animals. Additionally, the company would have to invest in the health and security
protection for the animals. It could be challenging considering its potential impact on the
cost, volume and quality of the food.
McDonald's has handled such a challenge in the past and it should do it now again.
The company had once worked closely with few suppliers to offer a ‘Smoothie’ containing
mango also. Working with suppliers was needed to keep a check of different blends of mango
varieties. It was also required to hit the price, volume and customer demand. McDonald’s
successfully did that in the past. It should do this again with the beef to support its ‘Fresh
Food Supply Chain’ by offering more foods on an order basis.