McDonald's Study - Concept & Process Of Marketing

Added on -2020-02-05

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MARKETINGPRINCIPLES
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1................................................................................................................................................31.2................................................................................................................................................52.1................................................................................................................................................62.2................................................................................................................................................72.3................................................................................................................................................82.4................................................................................................................................................92.5..............................................................................................................................................103.1..............................................................................................................................................103.2..............................................................................................................................................113.3..............................................................................................................................................123.4..............................................................................................................................................123.5..............................................................................................................................................12TASK 2..........................................................................................................................................134.1..............................................................................................................................................134.2..............................................................................................................................................144.3..............................................................................................................................................15CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................15
INTRODUCTIONA marketing activity is concerned with the mechanisms and processes with finding outthe needs and wants of the consumers and also carrying out the operational activities and all thefunctionalities within the organizational culture of the business corporation. For carrying out allthese functions a business entity needs to follow the norms and regulations prescribed by thelegal team within the organization and also the governing bodies of the economy in which thecorporation is operating. For these key ingredient like product design, research, promotion andcustomer services this concept of marketing is much broader term(Sheth and Sisodia, 2015).And a consumer is considered as the king of the market and is the centre of attraction for any ofthe organization. The below presented scenario is focused on the analysis which is to be carriedout on McDonald's which is a Hamburger and fast-food restaurant chain. The main objectives ofthe study involves the concept and process of marketing and also the elements of the concept.Further the evaluation of the macro and micro environment is also done. TASK 11.1 Advertising, selling the products and promotion of the same and and also the products tothe individuals. Providing the consumers according to their need and wants is to be the onlymotive of the organization. In this concept basic activities are the crucial and most significantelement of the marketing process which are to be done at initial level and plays an important rolein the success and make backbone of the corporation(Nowak and et.al., 2015). The belowpresented are the elements of the marketing process of McDonald's:-Situational analysis.A detailed marketing research and a survey report need to be prepared by the teamassigned by then management of McDonald's. This survey will help the organization in copingup with the changes and the latest trends emerged in the marketing environment. Forunderstanding the actual needs and wants of the market and consumer, this report should be ableto determine (Alserhan, 2015). To know about the new or changing preferences and the trends inthe market this analysis helps to the organization and it will aid in the design & innovatingproducts in the corporation according to the consumers.
[Source- Marketing Process, 2016].Strategic PlanningAs the survey team of McDonald's is ready with the research report, the next step in theprocess is constructing the strategies. By the relevant data from the report the company will beable to develop and plan the strategies which will help the organization with the future growthand developments and necessary modifications and other essential factors liable in tackling thecompetitors and and also to succeed inn the environment (Coduto, 2015). PlanningThe concept is concerned with the planning and tracing the paths for reaching the goalsand set targets. As per the above mentioned two steps McDonald's is well aware about theprocess carried further to attain the objectives and in order to do a proper and appropriate trackshould be developed. And for that planning or a system should be created which should containthe path to reach the aim of the organization (Bühler and Nufer, 2015).Illustration 1: Elements Of Marketing Process

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